Poetry Reading Test #4 Flashcard

Verse Reading Test #4

The Lottery Essay -- essays research papers

Shirley Jackson's, The Lottery, has brought up issues in the rear of each peruser's psyche towards the dangerous yet dazzle ceremonies of humanity. An impression of ourselves is the thing that we see when glancing through the lake of Jackson's brain. The Lottery unmistakably communicated Jackson's sentiments concerning conventional customs through her story, opened the eyes of its perusers to appropriately arrange and scrutinize a portion of the present conventions as remorseless, and permitted space to predict the result of these uncommon conventions. Jackson's sentiments towards the abuse of convention as a reason to cause hurt have set off her inventiveness for the formation of The Lottery. Jackson clearly observed instances of this abuse of custom and astutely positioned it into an overstated circumstance to let us perceive how primitive our activities are. The townspeople, in the story, all meet up for the yearly lottery; nonetheless, in a fascinating turn, those taking an inter est batter the victor to the point of death. Everybody in the story appears to be horrendously ignoble yet they can undoubtedly be contrasted with the present society. Maybe Jackson was proposing the briskness and absence of sympathy humankind can show in circumstances with respect to custom and qualities. The People who were battered to the point of death spoke to qualities and great being as the townspeople, who spoke to society, inhumanely obliterated them ( Jackson 79 ). Following perusing The Lottery, one can look at the custom, in the story, to a portion of the present savage conventions in another purpose of v...

Inequality in British Schools Essay Example for Free

Disparity in British Schools Essay The instructive framework is one of the most compelling organizations in the public eye as it furnishes youngsters with an immense measure of information, perspectives and abilities. These are procured officially through set exercises or casually through the ‘hidden curriculum’ which gives the informal and impromptu outcomes of school understanding. Social Inequality is one of the significant distractions of humanism. The connection among imbalance and instruction has been read for a long time. In spite of the fact that it appears glaringly evident that instructive achievement is basically down to an individual’s abilities and inspiration, sociological research shows that the imbalances in social class, sex and race and ethnicity have had a colossal impact in the differential accomplishment inside British tutoring. The advancement of the instructive framework in Britain was first set up to make sure about equivalent instructive open doors for every single youngsters, anyway in spite of these endeavors, sociological proof expresses that not all kids with a similar capacity make a similar progress. A few sociologists, for example, Charles Murray have battled with the possibility that hereditary scholarly potential decides an individual’s execution in school. This thought is dismissed by the contention theorist’s as they accept social class to be one of the primary factors that decide if a youngster is effective at school or not, as there are significant contrasts between the degrees of accomplishment of those that are a piece of the working social class and those separated of the white collar class. (Macionis. J, Plummer.K, 2008) One of the principle clarifications for this is material hardship. Common laborers families are monetarily in a more awful situation than those of the working class and consequently can't benefit as much as possible from their instructive chances. As they are living in more unfortunate lodging conditions they might not have the space at home to have the option to finish their homework with full fixation. The absence of budgetary supports implies that numerous families won't have the option to furnish their kids with the necessities expected to completely create inside training, for instance a family unit PC, athletic gear, or even cash for school trips. It might be monetarily hard for guardians on a low pay to help their kids in advanced education too. Despite the fact that understudy awards have been set up, numerous kids stay away from advanced education as they stress over the obligation or travel costs. It additionally more probable for those from a working classâ background to oversee training with low maintenance work, for example, paper adjusts or shop work, this can cause strife between the measure of time accessible for work and the measure of time spent on contemplating. (Browne. K, 2005) Research recommends that it isn't just factors outside of the school that can impact accomplishment; there are likewise factors inside the school that affect a child’s instructive encounters. Educators have been known to consider things, for example, a child’s standard of conduct, dress, discourse and their social class and foundation and this reflects how instructors treat specific people inside the study hall. Educators are frequently part of the white collar class and the youngsters that share similar qualities and norms are probably going to be viewed as ‘brighter’ than those with regular workers esteems. The average workers have an alternate spotlight on their qualities, perspectives and their way of life in the public eye. This frequently fills in as a hindrance to the accomplishment of the regular workers. The fault for underachievement is frequently engaged toward the family and network. These material and social conditions put common laborers youngsters off guard with regards to accomplishment in schools. A considerable lot of these components, which have no connection to natural potential, have added to the instructive class partition in Britain. Humanist Robert.K.Merton was credited for the term ‘self-satisfying prophecy’ which centers around a teacher’s demeanor towards an understudy, for instance if a student is marked as splendid and is energized and commended by the instructor, the kid will feel fearless and will take a stab at progress. Then again if the educator names a student as ‘un co-operative’ or from a ‘poor’ foundation, this can cause low confidence and the understudy will probably neglect to make a lot of progress. The Neo Marxist’s point of view on class delineation in Britain asserts that schools make a ‘false class consciousness’ so it appears that they advance equivalent open doors for all, however they truly recreate an entrepreneur division of work, planning youngsters for class-decided vocations in the work showcase. Willis (1977) acknowledges the Marxist’s see on training being firmly connected to the requirements of the capitalist’s framework; anyway he doesn't concur with the possibility of there being an immediate connection among instruction and the economy. (Macionis. J, Plummer.K, 2008) His examination found that â€Å"poorer youngsters frequently experience childhood in situations where individuals see little any expectation of upward social portability and renegade against the framework instead of attempting toâ conform with in. In such a domain grown-ups frequently debilitate as opposed to empower accomplishment at school.† (Macionis. J , Plummer.K, 2008) Social class isn't the main imbalance in Britain’s tutoring. Sociologists have likewise discovered a connection among sexual orientation and scholastic achievement. Until the late 1980’s there was high worry about the underachievement of young ladies. Social orders had been organized to consider tutoring more significant for guys than for females. Despite the fact that the hole in sex imbalance has limited in Britain, numerous ladies despite everything concentrate generally ladylike subjects, for example, writing while men are bound to examine subjects that are believed to be increasingly manly like building. (Macionis. J, Plummer.K, 2008) Sue Sharpe in a 1976 overview called ‘just like a girl’ found that the needs of little youngsters were ‘love, marriage, spouses, kids and afterward employments and professions, pretty much in that order’. At the point when she rehashed her examination in 1994, she found that the request had changed to ‘having a vocation, profession and having the option to help themselves before having a family.’ (Browne. K, 2005) Weiner (1995) has contended that instructors have all the more powerfully tested generalizations since the 1980’s and chauvinist pictures have been expelled from learning materials, which could be the explanation behind the progressions in girl’s perspectives towards their own training. The expansion in motivations for young ladies to pick up capabilities has been because of various reasons, one of them being the women’s development that figured out how to accomplish a lot of achievement in testing conventional generalizations for women’s jobs in the public eye. Numerous ladies currently look past conventional jobs, for example, housewives and moms and are roused to pick up autonomy and to do well in their vocations. Ladies on normal buckle down during their time at school and are progressively spurred to progress admirably. They put more exertion into their introduction as they surrender more opportunity to accomplish their school work. (Browne. K, 2005) It is evident that there have been significant changes in the sexual orientation view of young ladies in Britain’s schools and the disparities among guys and females has gotten less and less. Albeit certain customary sexual orientation observations exist through subject decision, females currently have increasingly equivalent chances to pick up information inside the study hall and make progress. Anyway in current society the tables have now turned and there has been an unexpected ‘moral panic’ over the underachievement of young men. (Weiner, Arnot and David 1997) Swann (1992) found that young men ruled class conversation by regularly acting improperly and intruding, while girlsâ are known to have a progressively laid back mentality inside the homeroom and are adulated for their capacities to tune in and co-work, which prompts the instructor having an increasingly positive view to young ladies inside the class, assisting with creating the ‘self-satisfying prophecy’ of young ladies more noteworthy accomplishment levels. (Holborn.M and Langley.P, 2002) Mitsos and Browne acknowledge that young men are under-accomplishing and recommend that it is on the grounds that men are socially urged to seem macho and extreme in the public eye and these sorts of practices happen inside the study hall and divert from learning. They additionally accept that the decrease in manual work may bring about the common laborers young men losing inspiration as it is getting increasingly hard to secure positions. In spite of the fact that these reasons appear to be legitimate, sociologists accept that more research must be done inside this zone. (Holborn.M and Langley.P, 2002) More ongoing investigations on training and sexual orientation have left away from the basic ‘differential achievement’ and now consider significantly more procedures inside schools. The dynamic job of the student supposedly creates sex connections and the manner by which youngsters structure thoughts on personalities apparently has a greater effect. We have talked about social class and sexual orientation imbalances inside Britain’s schools; anyway we are still to investigate ethnicity and race and the impacts this has on differential accomplishment inside schools. Numerous youngsters from ethnic minority foundations tend to not work out quite as well as different individuals from the populace with regards to training. Like the average workers issues as larger part of ethnic minority bunches are a piece of the common laborers they face a progression of weaknesses in social conditions, for example, poor lodging conditions and higher paces of joblessness inside their home, which can cause an inconvenience in the odds of achievement. (Macionis. J, Plummer.K, 2008) Ethnic minorities are likewise off guard in school as they frequently experience the ill effects of separation or prejudice from different students or are even oppressed

Operational Management of M Porting Company

Question: Examine about theOperational Management of M Porting Company. Answer: Presentation An organization is a different legitimate substance from its proprietors with a target to do business exercises (Murray, 2009). The creation division including transforming thoughts into items has operational expenses. Tasks the executives plans to this limit costs and keeping up high productivity. Minimisation of superfluous consumptions empowers an organization to boost gainfulness. This paper looks to investigate the sewing tasks of M porting organization. M porting organization fabricates texture secured metal canisters. Cartridges store and transport cameras and study hardware. The sorts of canisters made are standard canisters with pivoted covers and markdown canisters with level tops. The gathering of the cartridges completes inside the organization aside from the sewing activities that are redistributed. M porting organization expanded its publicizing after Donnie, one of the organization proprietors, built up a canister to hold overview gear. This prompted an expansion in the creation request. With the ascent of utilization, M Porting got required by the clients to create all the more in order to satisfy the market need. In the following a half year, they are required to deliver a normal of one thousand standard canisters and 500 markdown canisters for each month. An expansion sought after has presented difficulties to the creation framework. Changes are important to guarantee the organization stays beneficial (Murray, 2009). M porting organization redistributes its sewing activities. The explanation is that the present office format gets intended for item improvement as opposed to creation. Redistributing has prompted extra work cost and transportation cost that could get decreased. Moreover, there is an item lead time. From the last contention, re-appropriating is both invaluable and disadvantageous whenever applied by M Porting Company. Donna, the other organization proprietor, has chosen to move the sewing tasks to the office. She has two sewing machines and has a test of whether to add more to guarantee effectiveness. The sewing activities are for assembling texture covers and conveying ties (Bharadwaj, 2010). As indicated by the gave indented bills of materials, each canister requires one texture spread and one conveying tie. On the off chance that each canister is connected to one texture spread that complies with its job, profitability rate is high. With an interest of fifteen thousand canisters, a sum of fifteen thousand texture covers and conveying ties stay required. Two sewing machines will, thusly, be deficient. Table 1 on course sheets for parts and gatherings shows that a solitary sewing machine takes fifteen minutes to create a solitary texture spread and would take eight minutes to make a solitary conveying tie. All things considered, for each texture ties made, two conveying lashes are fabricated. This would hinder the gathering of canisters. With a more slow rate over which the get together cartridges offer efficiency, this implies the general profitability of the sewing gadget is diminished. An expansion in the production of texture lashes will require extra gadgets henceforth separating the work among machines. This choice necessitates that accessible office space ought to get considered (Jones, and Robinson, 2012). With a difference in format, Donna can include a sewing machine. Changing the structure over which more gadgets can be included, the quantity of sewing machines would should be expanded individually. The new motor matches the pace of creation of texture covers with that of conveying structures guaranteeing quicker gathering, in contrast to the current one. Further, there is a likelihood to perform multiple tasks the organization's activities when utilizing the new machine since it can create more and in a differing way. I would prescribe to Donna to change the format of the companys office. Change in configuration will build space accessibility to oblige all the activities. When rearranged, Donna can add one more machine to the sewing zone. Including more than one machine won't just clog the space however will likewise be a squandered speculation. More gadgets will wind up underutilized. Further, Donna ought to abstain from re-appropriating of sewing activities for this prompts decrease and evasion of acquiring superfluous uses. All in all, administration the board is fundamental for an association to guarantee working expenses get limited. Cost minimization gets accomplished by decreasing or dispensing with pointless expense. In M porting organization, redistributing of sewing tasks builds its operational expenses and choosing to do the entire assembling process decreases this expenses. Expanding the quantity of machines by one likewise guarantees productivity. The administration of M Porting Company needs to stay up with the present requests, and this might be attainable by giving a responsive tune to the market request, this is doable by limiting expenses however much as could be expected and advancing the open doors for benefit. References Mayson, S., French, D., Ryan, C. (2007). Mayson, French and Ryan on organization law. Oxford: Oxford University Press. Bharadwaj, N. (2010). BPEL PM and OSB operational administration with Oracle Enterprise Manager 10g Grid Control. Birmingham, U.K.: Packt Pub. Murray, B. (2009). Force markets economies: Structure, costs, activity. Chichester, West Sussex, and the United Kingdom: Wiley. Jones, P. Robinson, P. (2012). Tasks the board. Oxford: Oxford University Press.

How to Do a Research Paper

How to Do a Research PaperWhen it comes to doing a research paper, there are some different things that you will need to know in order to be successful. Here is a look at some of the different things that will help you with the process and what they can do for you.You may have already heard the term 'research papers' or the term 'research' before but maybe you don't understand what it means or why it is important. Research is used by people when they are trying to figure out different things that they might have an interest in. This could be on a job, on a hobby, or anything else that they may be interested in.Some of the different things that research can be used for is looking at something that someone has researched before in order to make sure that the information that they are going to present is solid and not just another lie. When it comes to how to do a research paper, this is what is known as fact checking. This will help you make sure that your work is accurate and that you are presenting the information in a way that will help you get it read and understand.When it comes to how to do a research paper, you will want to make sure that the information that you have is easy to understand and that it is written in simple sentences and paragraphs. When you use these you will be able to make it easier for people to remember what you have written and follow it all the way through. When you are doing this, they will be able to understand your thoughts. If you have information that is difficult to understand, people will be turned off and will not want to continue on with your work.A good way to go about how to do a research paper is to start with an outline. This will help you determine where you are going to go with your research. This will help you make sure that your outline is correct so that it is easier to follow. Once you have an outline, you will be able to determine which areas of the project you will focus on first and which ones you will want to ta ke a little longer with.A good way to research the proper types of questions to ask in your research paper is to simply do a search on Google or Yahoo. You will then be able to see the results that are available. You will want to consider what type of information you need to look into and then decide which one that is most appropriate.The second thing that you should do is to determine what type of project that you are working on. There are many different projects that you can work on that will help you determine what type of project you will be working on. This is going to help you with the project itself and to make sure that you are following the rules.As you can see, the first step to doing a research paper is to think about the research that you want to do. It will help to get started by figuring out the project that you want to work on first. Once you know what the project is going to be, you will be able to know what questions you will be asking and how to answer them.

The Daily PANCE and PANRE Question 24

A 34-year-old female patient presents to the ER with sharp pleuritic-type chest pain. An x-ray shows an enlarged cardiac silhouette suggestive of pericarditis. On more careful questioning, the patient admits to polyarticular arthritis involving the small joints of her hands. Her obstetrical history is positive for two third trimester spontaneous abortions. At this point, you would suspect which autoimmune process as the cause of her symptoms: A. Rheumatoid arthritis B. Systemic Lupus Erythematosus C. Wegener's granulomatosis D. Sjogren's Syndrome E. Scleroderma Answer: B Systemic Lupus Erythematosus 40-60% of patients with SLE have serositis (pleuritis and pericarditis). That, combined with joint pains, habitual AB - should cause you to order an ANA. Know Your NCCPA Content Blueprint Systemic Lupus Erythematosusis covered in theNCCPA Content Blueprint Blueprint Musculoskeletal System (10%) Learn more about SLEand take the interactive lesson quizat Smarty PANCE Systemic lupus erythematosus Note: * This is part of the Daily PANCE and PANRE in your inbox email series: 60 days of PANCE and PANRE Questions and Answers delivered directly to your inbox. It is a great and fun way to learn! If you haven't already, you can sign up for FREE by clicking Here. Support The PA Life for FREE This is provided as an opportunity for anyone who appreciates this email series to help support it painlessly. If you are going to be purchasing anything from Amazon.com (books, school supplies, etc.) simply start your next Amazon.com purchase byclicking here... it's a free way for you to help support the cause! Justclick over to Amazon. Then, when you make your purchase, Amazon will send a portion of the proceeds to The Physician Assistant Life. The money goes toward paying for one-time and ongoing costs (like equipment, hosting, backup services, etc.). Thank you for supporting the site and keeping this content free! If you are studying for the PANCE or the PANRE I recommend thesereview books.

Pest Analysis - 2654 Words

1.0 QUESTION 1 â€Å"PEST analysis is used by businesses around the world to devise a strategic approach to their activities†. Discuss this statement describing in detail the components of the said analysis. 1.1 INTRODUCTION Apart from a company’s internal resources there are several other factors that have a profound impact the performance of a company. The internal resources usually refers to the employees of the firm, contractors, sub-contractors, suppliers and so on whereas the external environment refers to the market, clients, stakeholders, etc. 1.2 PEST ANALYSIS According to Kotler (1998), PEST analysis is a useful strategic tool for understanding market growth on decline, business position and direction for operations.†¦show more content†¦Furthermore, to the nature of the political situation prevailing in the country where the company is doing business or where it intends to do business. The political factors which influence the external environment include consumer protection law, employment law, government tax regulations, competition regulations and environmental regulations. Therefore, any business need to operate around these factors. The political factor is the key component of the business environment that dictates greatly on the success of any business. If businesses do not take into consideration the political aspects and political environment of the country they are operating, this can present political risks and negative impact on the business. Changes in government policies may affect the economic performance of a business either positively or negatively. For example: Reduction on import duty of raw materials for a ceramic industry will be positive to the local ceramic manufacturer as imported tiles are more expensive. However, it will have a negative feedback to importers. Hence, many businesses may have to change or abandon strategies because of government actions. Businesses should consider the following politicalShow MoreRelatedA Swot and Pest Analysis10002 Words   |  41 PagesHUONG HAAND KEN COGHILL E-Government in Singapore — A Swot and Pest Analysis HUONG HA Department of Management, Monash University, Australia Huong.Ha@BusEco.monash.edu.au KEN COGHILL Department of Management, Monash University, Australia Ken.Coghill@BusEco.monash.edu.au ABSTRACT This paper aims to review and evaluate the vision, the objectives and the strategic framework of e-Government in Singapore. Rapidity, Reliability, Efficiency, Cost-effectiveness, Customer-orientation and AccessibilityRead MorePEST analysis of Siemens703 Words   |  3 PagesSiemens AG PESTLE Analysis Political Factors Siemens AG will be subject to legislation in any country within which they are operating. With the head office in Germany they are subject to German and European corporate law. In the U.K Siemens must obey English legislation specific to that market. For example The Trades Descriptions Act, which states that a company may not falsely advertise any of its products or services. Also effecting the company s operations in Britain are the Sale of GoodsRead MorePest Analysis1689 Words   |  7 PagesPEST Analyses A PEST analysis (also sometimes called a STEP, PESTLE or STEEP analysis) looks at the external business environment. PEST stands for Political, Economic, Sociocultural and Technological. Technological factors in this case, include ecological / environmental aspects - the second E in STEEP and PESTLE, while legislative factors are included under Political (the L in PESTLE). The analysis examines the impact of each of these factors (and their interplay with each other) on the businessRead MorePEST Analysis on Shell2267 Words   |  10 PagesSECTION 1: PEST Analysis Royal Dutch Shell plc also known as Shell is an Anglo-Dutch multinational oil and gas company. 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Vodafone - Using Technology To Improve Economies .............................................................4 2.1 PEST factors affectingRead MorePopular Business Analysis: PEST and SWOT Analysis555 Words   |  2 Pages– Situation Analysis Before moving on, it is necessary to under the current situation of company. There are various analytic ways can be used for evaluate company position and others external environmental factors analysis. With the use of 2 types of popular analysis – PEST and SWOT analysis, it could help comprehensively and effectively evaluate the strength and weakness, opportunities and other environmental factor like political, economic, social and technology issue. PEST Analysis - A tool forRead More PEST Analysis (Political, Economic, Social Technical Analysis)636 Words   |  3 PagesPEST Analysis (Political, Economic, Social Technical Analysis) A PEST analysis (also sometimes called STEP, STEEP or PESTLE analysis) looks at the external business environment. In fact, it would be better to call this kind of analysis a business environmental analysis but the acronym PEST is easy to remember and so has stuck. PEST stands for Political, Economic, Sociocultural and Technological. (Technological factors in this case, include ecological and environmental aspects - the second E inRead MoreThe Pest Analysis of Uk Food Producing Industry Essay1232 Words   |  5 PagesThe PEST Analysis of UK’s Food Producing Industry 1. Introduction This report focuses on PEST analysis of UK’s food producing industry and giving some particularly essential ratios of some food producing companies. With the diversification of economic and geography environment, food producing companies, especially multinationals need to consider more about what situation they will be in and what barriers they will meet. The main work of this report is to identify what will influence theRead MoreSwot Analysis : Swot And Pest Analysis3013 Words   |  13 PagesThis essay will examine SWOT analysis and PEST analysis on how they can benefit an organisation in developing strategy to achieve its goals. Organisations use SWOT analysis as a useful technique to understand their strengths and weaknesses, and also for identifying both opportunities open to them and the threats they face. When this strategy is used in a business context it could have a big impact, it helps them carve a sustainable niche in the market that they operate. When used in a p ersonal contextRead MorePest Analysis of Gucci in Malaysia2856 Words   |  12 PagesExternal Environmental Analysis on PEST, PORTER’S FIVE ANALYSIS amp; SWOT Introduction The purpose of this report is to examine the external environment in Malaysia that affected Gucci, one of the Italian high fashion luxury brand. PEST analysis, competitive analysis and SWOT have been used by investigators to achieve the target. Gucci- Company Overview Gucci is among the sophisticated international fashion company which produces high quality of clothing, fragrances, accessories, handbags and

Cover Letter Example

A key part of almost any job application is a cover letter. Sometimes, that becomes even more important than your resume itself, as the cover letter shows the human behind the paper. It allows you to shine through your list of certifications and experiences and show off your soft skills and enthusiasm and convince the hiring manager you are the best match for the position. At the end of this article, you will find an example of a cover letter written in response to an online advertisement. However, before you jump straight to it, it may be a good idea to read through a typical structure of a cover letter, some writing and preparation tips, and useful key phrases. After all, you are representing yourself and your strong attributes, not someone elses online template. Structure of a Cover Letter 3-5 Paragraphs Cover letters usually run between three and five paragraphs. Note, however, that unless specifically outlined in the job posting, there is no prescribed length for this type of writing. A good thing to keep in mind is that hiring managers often only spend a brief time reviewing each application. Keeping it short and/or making it stand out in any other way (interesting and unusual words, descriptions, and/or accomplishments) could benefit you. Structure Addresses and dateSalutationIntroductory paragraph stating:The position you are applying forHow you heard of the positionOne-sentence pitch of who you are as a professional and a mention that/how your qualifications match the position and/or the company perfectlyBody 1Elaborate on your desire to work for this company in this positionElaborate on your background and how it matches the required profile (to sound genuine, make sure you use synonyms and different sentence structures than the words and phrases in the job posting)Optional Body 2 (and 3)Relate one or two anecdotes depicting skills or accomplishments that are not immediately noticeable on your resumeTie them back to the job description. Show how these skills make you the best choice for the positionThanksThank the hiring managerExpress one more time how enthusiastic you are about working for their company and how perfect of a match you are for the advertised positionProvide another form of contact (telephone number) and expr ess your willingness to be reached out to for any further informationSalutation Tips for Writing Cover Letters Always refer to the exact position for which you are applying. Make sure you know all the details about it and the company.  Researching the company and the position prior to writing your letter will help you sound on point and will help frame your attributes more specifically for the position.Point out those aspects of your career that you feel are especially important. Be confident and proud of your accomplishments, yet still matter-of-fact.Dont point out too many of your qualifications. Youve enclosed your resume for that purpose.  Instead, select one or two details or anecdotes and elaborate on those.Refer in a positive way to a future interview. Dont be shy about stating that youll follow-up.   Useful Phrases Referring to the Position I am writing to you in response to your advertisement for...I would like to apply for the position of...Im interested in applying for... Pointing Out Important Qualifications As you can see from my enclosed resume, my experience and qualifications match this positions requirements closely.I believe my...make of me an ideal candidate for this position.I would like to point out...During..., I improved (furthered, extended, deepened, etc.) my knowledge of...My superiors really appreciated my... / when I...I was responsible for...My former position required me to..., which... Referring to Future Interview Please, feel free to contact me at...(for any further questions).I look forward to an opportunity to speak with you in person.  I look forward to speaking with you personally.  I look forward to discussing how I can... Cover Letter Example Kenneth Beare 2520 Vista AvenueOlympia, Washington 98501 Mr. Bob Trimm, Personnel Manager Importers Inc.587 Lilly Road Olympia, Washington 98506 April 19, 2019 Dear Mr. Trimm, My name is Kenneth Beare and I am applying for the position of the Legal Assistant specializing in Port Regulatory Law at Importers Inc., as advertised on Indeed. I am a seasoned attorney and, as you can see from my enclosed resume, my experience and qualifications match this positions requirements closely. I graduated Cum Laude from the University of Tacoma and was directly hired by Shoreman and Co. due to my expertise in port authority regulations. During my four years with the company, I further deepened my knowledge of the fast-changing regulatory laws in our state. My employer also thought highly enough of my abilities to promote me to head legal researcher after my first year of employment. I am now ready to take my career to the next level, and Importers Inc. seems to be the perfect place for my aspirations. Your prestige along with the attentive care you give your customers are aspects that I value highly, and I believe that my profound knowledge of the industry, as well as my people skills, would help your company reach an even wider clientele. Please, feel free to contact me by email or at (206) 121-0771 for any additional information. I would love to become a part of Importers Inc. and help further your mission. Thank you very much for your consideration. I look forward to hearing back from you. Sincerely, Kenneth Beare

The Effects of Technology - 893 Words

. Technology has changed so many of the ways in which we live our lives, from the invention of the wheel to the advanced systems we use and take for granted everyday. Technology was once taboo in most house holds while people still clung to the idea that life was built on life experiences. Nicholas Carr stated in, Is Goggle making us stupid? Back in the fourth century, BCE, Plato complained that writing (then a fairly new technology) was destroying peoples memory, yet he wrote dozens of books. For half a century, television has been accused of rotting our brains and making us fat and lazy, but most people depend on it for info, news and entertainment. Technology has changed our understanding of the way things work and†¦show more content†¦Although we now have such luxuries it is every parents responsibility to make sure their childrens reliance on such things are limited to convenience not survival. Timothy L. Husley said, We have come to accept virtual as real, on-line a s social, and facebook as face to face. Omer Faruk Sozcu, Smail Ipek, Erkan Taskin all agreed that The establishment of preschool childrens classroom environmental setting needs to be able to guide children in to participating in active play, silent reading, music, drawing, blocks ...ECT. for motivating childrens interests. Which brings up the impact of technology on teaching and learning; in my classroom we use an app on the ipad called speakazoo which is an interactive zoo experience; the friendly speakazoo animals will ask you questions and respond appropriately. Although I personally feel that, since we downloaded the app our children have increased the amount of talking they do, not only with the app animals but with their friends and teachers; There are others that feel using these electronic learning devices takes away from important human interaction that children need at that age. The Computer Based Instruction (otherwise known as CBI) movement began in the late 1960s and early 1970s. After developing new technologies, educational computing created new instructional applications in education. At this time hundreds of research studies were performed attempting toShow MoreRelatedTechnology And Its Effects On Technology1411 Words   |  6 PagesTechnology and its Effects The term technology originated from the Greek word ‘technologia’. Technology refers to the use of machines and various tools that make our daily work lives simpler, easier and organized. The word also refers to the different tools, gadgets, and resources used by humans so as to help them control and adapt to their environment appropriately (Bridgman, 5}. Technology also refers to the knowledge of techniques and processes and is embedded mostly in machines used as factorsRead MoreTechnology And Its Effect On Technology971 Words   |  4 Pagesme, the technology is just like a door which brings me to an absolutely new world. It is also like a wire that connects me and the outside world. The first thing that I do before getting up and the last thing that I do before going asleep is checking my cell phone. Every day, I do homework, write blogs, send and receive emails, take photos, know about the latest news, and chat with friends with the aid of technologies. My attitude toward technology is complex. I am obsessed with technology which makesRead MoreEffects Of Technology On Technology1622 Words   |  7 Pagesmany countries have transformed into a modern society completely. Human beings invent many technologies to meet their own needs and for society. Technology has created a lot of comfort for humans, but because of this convenience, people are increasingly dependent on technology. The technology that influences humans today is computers, including smartphones. Computers are one of the most advanced technologies that people made. It has a variety of capabilities that can be used in various tasks, learningRead MoreThe Effects Of Technology On Technology1220 Words   |  5 Pagesbecome more and more dependent on technology. I myself have watched it invade my home and become an essential part of my life. Almost every household in the United States in connected to social media in some way. Many of us have become so dependent on it that we feel like we’ve lost a part of ourselves when we lose out phones. Technology has given us the power to make major leaps in medicine, communication and entertainment. 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For example, when reviewing various writing assignments, Ms. I found that a vast majority of her students neglected to capitalize the word â€Å"I.† When asking her students about it, they stated that Microsoft Word often corrects their mistake so they grew accustomed to not having to worry about it since the technology they used always corrected it for them. However, GoogleRead MoreTechnology And Its Effect On Technology957 Words   |  4 PagesAre we becoming way too dependent on technology and allowing it to take over our lives? The majority of people own at least one or more of these devices: a computer, lapto p, tablet, or a cell phone. So many people seem unable to function through their daily routine without having access to some form of technology device. I’m willing to bet that you have at least two of these devices in your home, too. Now, stop and think about how often we use technology devices throughout the day. As a result ofRead MoreThe Effects Of Technology On Technology744 Words   |  3 PagesChildren are growing up with all this technology interfering with the childrens childhood and health. Parents should limit screen time for their children two hours a day. Technology is over powering our world today. Parents shouldnt introduce technology to their childrens life quite yet wait until the children are at least three or four years of age. The use of digital device during a young age can interfere with the childs health. If the children are exposed to digital devices when they areRead MoreEffects of Technology925 Words   |  4 PagesApril 20, 2011 Effects of Technology Miguel Angel Rodriguez Effects of Technology Technology has been a great impact in our lives. It has quickly developed and continues to expand in our lives. As new generations develop, new technological devices continue to develop as well. Some believe that technology has had a good impact in our lives like Richard Woods. Others like me believe that technology brings a lot of negative effects to our personal and social lives as Sarah Kershaw mentions. WeRead MoreTechnology : The Effects Of Technology And Society1283 Words   |  6 Pages The effects of technology with society has beneficial impacted the way we live. With technology is providing many advantages, but also it has some disadvantages it has on children and adults. There is little room for people that wish to live without technology, moreover than living the way they did in the old days. Technology has its advantages, it’s has changed the way people have communicated by email, social media, the way traveling has improved. Have you ever heard the saying ‘Children are born

Age Discrimination Suits And The Age Of The Workforce Essay

Age discrimination suits will continue to increase due to the age of the workforce in today’s society. Many workers are over the age of 40 and should experience age discrimination in a number of ways such as: getting fired for costing the company too much money, being too old to draw in new customers, or not even being considered for a position due to his/ her age. â€Å"In 2011, the U.S. Equal Employment Opportunity Commission (EEOC) reported 23,465 charges of age discrimination, a significance increase from the 16,008 charges the EEOC reported in 2000† (Tauro, 2014, p. 255). The statists justify that the number of age discrimination cases are on the rise and company’s need to take action to reduce the possibility of age discrimination suits in the future. The first policy Palm Beach County should implement is a set of rules stating that the county will not discriminate in any way on the bases of age, race, sex, ethnicity, qualifications, or any other area that could result in discrimination. The county needs to share the policy with every employee and discuss the importance of treating everyone equally and giving everyone the opportunity he/ she deserves. By the employees being trained and understanding the policy, it will help everyone understand that discrimination is a serious issue and will not be allowed within any offices of Palm Beach County. Also, training needs to be provided specifically for the individuals in charge of the hiring or firing process. TrainingShow MoreRelatedEssay Title VII of the Civil Rights Act of 19641102 Words   |  5 Pageslegislation that has helped to shape and define employment law rights in this country (Bennett-Alexander Hartman, 2001). Title VII prohibits discrimination on the basis of race, color, age, gender, disability, religion and national origin. However, it was racial discrimination that was the moving force of the law that created a whirlwind of a variety of discriminations to be amended int o Title VII. Title VII was a striving section of legislation, an effort which had never been tried which made the passageRead MoreNon Discrimination Policies Of The Home Depot Company Essay782 Words   |  4 PagesNon-Discrimination Policy Name: Course Name: Course Instructor: Date of Submission: Non-Discrimination Policy Companies that discriminate on basis of a host of job-irrelevant issues, comprising race, sexual orientation, gender, disability, age and ethnicity put themselves at a competitive disadvantage as opposed to companies that appraise employees solely on their credentials and qualifications to work well. 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The Age Discrimination in Employment Act (ADEA) of 1967 forbids employment discrimination on the basis of age. Through a detailed explanation and history of the law, this paper will examine how ADEA affects the professionals in the workplace, human resources, managers, and employers inRead MoreEssay about Legal Issues In Reduction Of Workforce1649 Words   |  7 Pagesconducted research on FastServe Inc. regarding legal issues in reduction of the companys workforc e. This paper will address the important issues in understanding and avoiding the risks of discrimination claims against the FastServe Corporation by: 1) discussing what role length of service plays in making decisions for a reduction- in Ââ€"force, 2) reviewing the extent to which management should consider gender, race, age and other protected class designations when making reduction- in Ââ€" force decisions,Read MoreIndividual Assignment: Consideration for Ethics and Diversity Proposal Choose One or Two Ethical Considerations and One or Two Diversity Considerations on a Company You Will Research or Your Present Place of Employment.973 Words   |  4 Pagesrecords indicate management has been hiring primarily a specific demographic type (women ages 18-30). Management has hired this demographic type over other demographic types more qualified. Even in an effort to appeal to specific customers, this bias can come off as discriminative and reflect negatively on the company. Two a reas in need of consideration are appearance-based discrimination and age-based discrimination. ABC Restaurant amp; Pub, unlike Hooters or certain other establishments, is not protectedRead More Age Discrimination in Employment Essays1726 Words   |  7 Pagesaddressed in The Age Discrimination in Employment Act. Ageism can be defined as prejudiced beliefs, attitudes, and behaviors pertaining to older adults. To understand the ADEA fully, a brief history of age discrimination is useful to comprehend the Structural Level of this bill. Discrimination based on age was not a large issue until the beginning of the 20th century, mainly because it was a tacit form of discrimination. For the most part, people worked until they were at an age where they did notRead MoreGender Issues in the Workplace1537 Words   |  7 PagesBelieve it or not women have had rights in the work force for over two hundred years. 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Many organizations do not have a strategy set into place forRead MoreLegal Issues In Reduction Of Workforce Essay1733 Words   |  7 PagesLegal Issues in Reduction of Workforce Introduction: Fast serve; Incorporated is a $25 million company whose main product is direct marketing of branded sports apparel. They have recently decided to end their online retail outlet. Because of this draw down, they must also reduce their workforce. For this simulation, they must decide to layoff 3 employees out of the 5 employees in the simulation. Beside work productivity, reliability, skill sets, educational background and their employment

The Importance of Memory in Margaret Atwoods Handmaids...

For this essay I aim to show the importance of memory and of remembering the past in The Handmaid’s Tale by Margaret Atwood. The Handmaid’s Tale is a ‘speculative fiction’ first published in 1985 but set in the early 2000s. The novel was in response to changes in US politics with the emergence of Christian fundamentalism, the New Right. Atwood believed that society was going wrong and wrote this savage satire, similar to Jonathan Swift’s ‘A Modest Proposal’, depicting a dystopia which she uses as a mirror to hold up to society. I will be focusing on the main character and narrator, Offred, â€Å"a handmaid who mingles memories of her life before the revolution with her rebellious activities under the new regime† (book group corner), as she†¦show more content†¦This hope that Offred carried with her would be her savior. It is important to note that Offred forgets certain things that seem so normal to the reader. Within the new society, certain words are no longer to be used or said. This goes especially for women. For example ‘sterile’ is an outlawed word (161).When hearing her doctor say it during a routine checkup she is taken aback as she has forgotten it being in use. Handmaids also have a certain way they must talk and address each other. â€Å"Hello† is a greeting from the past and when the Commander greets her with it she is instantly nervous. â€Å"It’s the old form of greeting. I haven’t heard it for a long time, for years. Under the circumstances it seems out of place, comical even, a flip backwards in time, a stunt. I think of nothing appropriate to say in return.† (172). For something as basic as â€Å"Hello† to seem â€Å"comical† shows the reader how different Gilead is to the past. Also she cannot respond to the greeting, as she h as forgotten it. Handmaids are also not allowed to write. When she finds a Latin phrase â€Å"Nolite te bastardes carborundorum† scratched into her wardrobe she obsesses over it, wondering what it means and what the handmaid who wrote it might be like. All these things that would have been normal in her past life now excite Offred, they stimulate her. Because she has not seen or heard certain things since the formation of Gilead, they seem strange and foreign, similar to the effectShow MoreRelatedThe Importance of Memory in Margaret Atwoods Handmaids Tale.2065 Words   |  9 PagesFor this essay I aim to show the importance of memory and of remembering the past in The Handmaid’s Tale by Margaret Atwood. The Handmaid’s Tale is a ‘speculative fiction’ first published in 1985 but set in the early 2000s. The novel was in response to changes in US politics with the emergence of Christian fundamentalism, the New Right. Atwood believed that society was go ing wrong and wrote this savage satire, similar to Jonathan Swift’s ‘A Modest Proposal’, depicting a dystopia which she uses asRead MoreThe Handmaids Tale And The Crucible1695 Words   |  7 PagesResistance Futile? What do The Handmaid’s Tale and The Crucible suggest about the nature of resisting and rebelling against social order? Margaret Atwood’s, The Handmaid’s Tale, and Arthur Miller’s ,The Crucible, explore the consequences surrounding the nature of resisting and rebelling against social order. Resistance the refusal to accept or comply with something or to actively and passively fight against something. Atwood’s new government of Gilead in The Handmaid’s Tale enforces unthinkable oppressionRead MoreThe And The Handmaid s Tale By Margaret Atwood1260 Words   |  6 Pagessocieties in literature history: Utopia by Sir Thomas More, and The Handmaid’s Tale by Margaret Atwood. Both authors acknowledge that property represents a significant threat to governments that aim to have an equal society where every citizen contributes to the well being of the nation. Thus, property is restricted because it fosters individualism. First, through the analysis of More’s ideal society, one can understand the importance of restricting private property to sustain a communist c ommonwealthRead MoreEssay on Margaret Atwoods The Handmaids Tale1419 Words   |  6 PagesMargaret Atwoods The Handmaids Tale Love of God replaces love of humanity in Margaret Atwood’s, The Handmaid’s Tale. Offred’s recollections of her past life, especially of her husband, are ones filled with passion and happiness as she remembers his tenderness towards her. Much more emphasis is put on the physical human form in her memories; she often remembers lying with her husband while she wears little or no clothing. Appreciation of the human form is an essential component of loving humanityRead More The Importance of the Narrator of The Handmaids Tale Essay988 Words   |  4 Pages The Importance of the Narrator of The Handmaids Tale nbsp; nbsp;nbsp;nbsp;nbsp;nbsp; The creation of Offred, the passive narrator of Margaret Atwoods The Handmaids Tale, was intentional.nbsp; The personality of the narrator in this novel is almost as important as the task bestowed upon her.nbsp; Atwood chooses an average women, appreciative of past times, who lacks imagination and fervor, to contrast the typical feminist, represented in this novel by her mother andRead MoreHope in the Totalitarian Realm Essay33595 Words   |  135 Pageshope and power are removed in their totality. Katherine Burdekin’s novel, Swastika Night, portrays women who are degraded and removed, stripped of identity, femininity, and important self-efficacy as societal role-players. However, Margaret Atwood’s The Handmaid’s Tale presents a more inclusive and historically aware society, though still defined by the separation of citizens into a strict, sexist, man-made hierarchy and ruled by religious authority. The participation allowed to women leaves opportunityRead MoreThe Handmaid s Tale By Margaret Atwood1249 Words   |  5 PagesDystopian Research Essay: The Handmaid’s Tale by Margaret Atwood In the words of Erika Gottlieb With control of the past comes domination of the future. A dystopia reflects and discusses major tendencies in contemporary society. The Handmaid s Tale is a dystopian novel written by Margaret Atwood in 1985. The novel follows its protagonist Offred as she lives in a society focused on physical and spiritual oppression of the female identity. Within The Handmaid s Tale it is evident that through theRead MoreExpropriation Of Education And Body Image In The Handmaids Tale1880 Words   |  8 PagesDami Kalejaiye Oct. 17, 2017 Literature and Controversy Prof. Kristian Kahn Expropriation of Education, and Body Image in The Handmaid’s Tale. Education is one of the greatest tools available to the advancement and development of humans. It comes as no surprise as to why in Margaret Atwood’s The Handmaid’s Tale, we are introduced to a patriarchic theocracy, this society heavily subjugated women, and one of the means to install these methods of subjugation of women was to ban the literacy of women The Importance of Memory in Margaret Atwoods Handmaids... For this essay I aim to show the importance of memory and of remembering the past in The Handmaid’s Tale by Margaret Atwood. The Handmaid’s Tale is a ‘speculative fiction’ first published in 1985 but set in the early 2000s. The novel was in response to changes in US politics with the emergence of Christian fundamentalism, the New Right. Atwood believed that society was going wrong and wrote this savage satire, similar to Jonathan Swift’s ‘A Modest Proposal’, depicting a dystopia which she uses as a mirror to hold up to society. I will be focusing on the main character and narrator, Offred, â€Å"a handmaid who mingles memories of her life before the revolution with her rebellious activities under the new regime† (book group corner), as she†¦show more content†¦She forgets where she is and remembers her past life as a waitress. The line between fantasizing about the past and the harsh reality of her new life breaks down. S he smiles blankly at the other Handmaids and asks them how they are doing. She had a lapse similar to this at the Red Centre where Handmaids were taught how to act in this new regime. Janine’s mental state was frail to begin with and her automatic reaction to scenes of brutality or stress set off her memories of her previous life. Janine’s breakdown shows how memories affect us. Janine cannot handle the deprivation she is now faced with compared to the freedoms of her past. There is a strong link between memories and hope. Raffaela Baccolini discusses this link in her article The Persistence of Hope in Dystopian Science Fiction. She says that â€Å"Utopia is maintained in dystopia, traditionally a bleak, depressing genre with no space for hope in the story, only outside the story.† Offred does not have much, if anything, to stimulate herself with mentally. She is in a bare room with shatterproof glass that has been ‘made safe’ to prevent her from committing suicide. Her only escape is her mind which harbours her memories. She has no â€Å"hope† in her story, which is her life, but she does have hopeShow MoreRelatedThe Importance of Memory in Margaret Atwoods Handmaids Tale.2058 Words   |  9 PagesFor this essay I aim to show the importance of memory and of remembering the past in The Handmaid’s Tale by Margaret Atwood. The Handmaid’s Tale is a ‘speculative fiction’ first published in 1985 but set in the early 2000s. The novel was in response to changes in US politics with the emergence of Christian fundamentalism, the New Right. Atwood believed that society was going wrong and wrote this savage satire, similar to Jonathan Swift’s ‘A Modest Proposal’, depicting a dystopia which she uses asRead MoreThe Handmaids Tale And The Crucible1695 Words   |  7 PagesResistance Futile? What do The Handmaid’s Tale and The Crucible suggest about the nature of resisting and rebelling against social order? Margaret Atwood’s, The Handmaid’s Tale, and Arthur Miller’s ,The Crucible, explore the consequences surrounding the nature of resisting and rebelling against social order. Resistance the refusal to accept or comply with something or to actively and passively fight against something. Atwood’s new government of Gilead in The Handmaid’s Tale enforces unthinkable oppressionRead MoreThe And The Handmaid s Tale By Margaret Atwood1260 Words   |  6 Pagessocieties in literature history: Utopia by Sir Thomas More, and The Handmaid’s Tale by Margaret Atwood. Both authors acknowledge that property represents a significant threat to governments that aim to have an equal society where every citizen contributes to the well being of the nation. Thus, property is restricted because it fosters individualism. First, through the analysis of More’s ideal society, one can understand the importance of restricting private property to sustain a communist c ommonwealthRead MoreEssay on Margaret Atwoods The Handmaids Tale1419 Words   |  6 PagesMargaret Atwoods The Handmaids Tale Love of God replaces love of humanity in Margaret Atwood’s, The Handmaid’s Tale. Offred’s recollections of her past life, especially of her husband, are ones filled with passion and happiness as she remembers his tenderness towards her. Much more emphasis is put on the physical human form in her memories; she often remembers lying with her husband while she wears little or no clothing. Appreciation of the human form is an essential component of loving humanityRead More The Importance of the Narrator of The Handmaids Tale Essay988 Words   |  4 Pages The Importance of the Narrator of The Handmaids Tale nbsp; nbsp;nbsp;nbsp;nbsp;nbsp; The creation of Offred, the passive narrator of Margaret Atwoods The Handmaids Tale, was intentional.nbsp; The personality of the narrator in this novel is almost as important as the task bestowed upon her.nbsp; Atwood chooses an average women, appreciative of past times, who lacks imagination and fervor, to contrast the typical feminist, represented in this novel by her mother andRead MoreHope in the Totalitarian Realm Essay33595 Words   |  135 Pageshope and power are removed in their totality. Katherine Burdekin’s novel, Swastika Night, portrays women who are degraded and removed, stripped of identity, femininity, and important self-efficacy as societal role-players. However, Margaret Atwood’s The Handmaid’s Tale presents a more inclusive and historically aware society, though still defined by the separation of citizens into a strict, sexist, man-made hierarchy and ruled by religious authority. The participation allowed to women leaves opportunityRead More##rtance Of Language In The Handmaids Tale And Nineteen Eighty-Four1315 Words   |  6 PagesContained within the novels The Handmaid’s Tale by Margaret Atwood and Nineteen Eighty-Four by George Orwell is a fight for power and control – not of land, or political position – but of language. Language is seen within both of these novels as being cent ral to the telling of one’s own story – without the control of power and language, it is not possible to convey the intricacies, thoughts, feelings and ideas behind these stories. Whether this story is conveyed through a diary, or through cassetteRead MoreThe Handmaid s Tale By Margaret Atwood1249 Words   |  5 PagesDystopian Research Essay: The Handmaid’s Tale by Margaret Atwood In the words of Erika Gottlieb With control of the past comes domination of the future. A dystopia reflects and discusses major tendencies in contemporary society. The Handmaid s Tale is a dystopian novel written by Margaret Atwood in 1985. The novel follows its protagonist Offred as she lives in a society focused on physical and spiritual oppression of the female identity. Within The Handmaid s Tale it is evident that through theRead MoreExpropriation Of Education And Body Image In The Handmaids Tale1880 Words   |  8 PagesDami Kalejaiye Oct. 17, 2017 Literature and Controversy Prof. Kristian Kahn Expropriation of Education, and Body Image in The Handmaid’s Tale. Education is one of the greatest tools available to the advancement and development of humans. It comes as no surprise as to why in Margaret Atwood’s The Handmaid’s Tale, we are introduced to a patriarchic theocracy, this society heavily subjugated women, and one of the means to install these methods of subjugation of women was to ban the literacy of women

College Essay- Joining the Air Force free essay sample

In shock with shaking hands, not fully realizing the choice Im making. I stare at the man sitting in front of me, completely blocking out everything he says to me. I think to myself Am I making the right choice? Will my family support me with my decision? I admit I was scared, but in reality, this will change my life, and for the better. Joining the U. S. Alarm Force isnt Just signing papers and youre done, its a long and stressful process of mental and physical strength.I till wonder if Im fully prepared for this. Just sitting there, not moving, I think about my life, my future. Sarah, are you listening? but I dont respond. The recruiter calls my name again, and I snap out of my trance. I look up at him and the man slating next to me and they looked confused. We will write a custom essay sample on College Essay- Joining the Air Force or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They asked me If I was making the right choice for myself, but when I think about It, I second guess It. Not realizing everything until the time has come can make you really wonder. You start to question yourself, and sometimes even back out.I thought about backing out, until I thought of all the possible reasons not to. Thats what made me stronger. When people ask me What are you going to do after high school? I proudly say Im joining the U. S. Air Force but if you asked me that question 6 years ago, I would of said something crazy as l want to be the president of the united States! We all had that dream when we were younger, remember? I grew up always wanting to please people, be an inspiration to at least someone. Now I finally can.Knowing that people in this country will look up to me and have faith in me, it makes me feel like I can conquer anything in my path. It gives me hope to keep going, no matter what my obstacle is and to never back down. Surrounded by my family, I wonder what I say first, how I start the conversation. Everyone is having a great time, laughing, eating, while I sit there starring at my food. Out of nowhere I blurt it out. The room went silent. The only question I get from my family was if I were telling the truth. I was. I look around and all I see are smiles sighting up the room.Just realizing saying five simple words could be so hard, not knowing if it could make or break your family. The last thing in this world is having my family disappointed in me, with the choice I made, and knowing that they could say one thing to me and my mind would change. But it didnt and never will. I have faith in myself finally. I never did before. I never believed In myself either, not enough to make up my mind on Joining the Alarm Force. When I made my choice, I TLD notice how hard it would be, especially for my mother and father.When they told me that they support me with my choice and will be behind me through every step I take, thats when I gained confidence In myself. Because of my parents, I learned that It makes things less stressful In your life, knowing you have a support team beside you your whole life. Im thankful that my support team Includes my parents, even If It will change their lives too. College Essay- Joining the Air Force By equestrienne change my life, and for the better. Joining the U. S. Air Force isnt Just signing papers listening? but I dont respond.The recruiter calls my name again, and I snap out of my trance. I look up at him and the man sitting next to me and they looked confused. They asked me if I was making the right choice for myself, but when I think about it, I second guess it. Not realizing everything until the time has come can make you really Im Joining the U. S. Air Force but if you asked me that question 6 years ago, I would of said something crazy as l want to be the president of the United States! We all say one thing to me and my mind would change. But it didnt and never will.I have faith in myself finally. I never did before. I never believed in myself either, not enough to make up my mind on Joining the Air Force. When I made my choice, I didnt notice how hard it would be, especially for my mother and father. When they step I take, thats when I gained confidence in myself. Because of my parents, I learned that it makes things less stressful in your life, knowing you have a support team beside you your whole life. Im thankful that my support team includes my parents, even if it will change their lives too.

Fashion Economics for Global Fashion Industry - myassignmenthelp.com

Question: Discuss about theFashion Economics for Global Fashion Industry. Answer: Introduction The term fashion is often used to refer to distinctive trends which are in style and which shows the way in which people around the world dresses. The global fashion industry has a value of about three trillion dollars and it contributes around two percent of the GDP of the world. Over the last few decades the industry has seen tremendous growth in terms of innovations, creativity and revenue generation. Recent events like Globalization and more robust interconnections and trade relations among the different countries in the world also facilitated an acculturation and worldwide sharing of ideas and creativity in the fashion industry (Nenni, Giustiniano Pirolo, 2013). The global fashion industry has always been inspired by the culture and traditions of different countries and many designers have always tried to incorporate the traditional patterns and age-old cultural trends of their countries in the fashions which they create. This behavior and trend of carrying forward their traditions by mixing them with new ideas and contemporary fashion have immense implications in the aspects of celebrating the culture of the country and preserving the valuable traditions for the future generations (Crane, 2012). The essay tries to discuss this aspect of carrying forward the traditions and preserving as well as improvising the cultural trends of different countries and regions though fashion. It takes into account three of the predominant designers from different parts of the globe, experimenting on this aspect and tries to discuss how important cultural and traditional trends are as inspirations for the fashion industry in the world. Impact of culture on fashion and vice-versa Each country or region has some perennial culture and traditional practices which is of immense value to the residents of that place. While tradition of a society refers to the handing down of their own practices and beliefs from generations to generations, culture refers mostly to the manifestations of the arts and art forms, which characterizes the society at that particular point of time. Together they talk about their origin and course of changes of societies and therefore, the respective tradition and culture are precious to the people across the world (McRobbie, 2013). The fashion industry, dealing with the way people dresses up, is also a manifestation of art and therefore, has been heavily inspired by the indigenous traditions and cultural trends of different parts of the world. Over the years, different eminent fashion designers, both in Australia as well as in other parts of the world have tried to incorporate the traditions of different society, especially the traditional clothing practices, in their own creation, mixing them with their own ideas and contemporary fashion trends (Entwistle, 2015). This in turn also have significant contributions in preserving and carrying forward the traditions of the different regions with time. The blending of the centuries old tradition and culture with the contemporary fashion trends have also encouraged the youth to take interest about their traditions and how they evolved. This in turn has played a significant role in preserving the culture and traditions of different societies to a considerable extent. Designers working on this confluence There are many designers in the industries, who have been trying to work on preserving the cultural and traditional dressing patterns in different parts of the world and who are doing that quite successfully. The essay takes reference of three of the such eminent designers and it tries to highlight how they are spreading awareness regarding their cultural discourse through their creations. Hwang Yi-seul Hwang Yi-seul, also known as Dew Hwang, is a well-known name in the contemporary fashion world and is Korean by origin. With the notion of keeping Korean culture and traditional way of dressing alive, this 28 years old designer has worked significantly for eight years with the traditional dressing of her country in her creations. This can be seen in her newly launched clothing line Leesle, which is especially created taking inspiration from the Korean traditional dress, the hanbok and is already a huge success itself (Kore.am, 2017). A hanbok is a traditional Korean dress, which is flowing and characterized by simple lines and vibrancy. This dress has its origin mainly in the Joseon period. Though the dress is still not forgotten by the contemporary Koreans and are widely worn during any kind of traditional celebrations or cultural festivals, hanboks are no longer worn on a regular basis by the modern day Koreans. This is primarily because of the inconvenience of wearing such elaborate clothing in every day work places and problems in commuting and doing other day-to-day activities (Ko, Lee Whang, 2013) Hwang Yi-Seul, in her clothing line Leesle, has brought back this traditional hanbok, but with a touch of modernization and her own ideas. Leesle features A-line and empire silhouettes which are similar to the look of a hanbok but are made of denim or mostly cotton or linen and are also not so elaborate as their original counterpart and sport mainly pastel colors. The designer has also incorporated pockets, zippers, buttons and waistbands to make them comfortable as well as trendy and fit for modern day usage. The designer has also kept her creations available at affordable range such that people can easily afford them. Nguy?n Cng Tr Another icon of success in the fashion industry is the Vietnamese fashion designer Nguy?n Cng Tr, who, with his decade long experience in the industry, has garnered immense attention and accolade for his edgy contemporary creations as well as mixing of traditional Vietnamese dressing with his modern pieces of clothing. The designer is mostly known for his experimentation of bringing in the o di, the traditional dress of Vietnam, in his clothing lines, but with modern twist (Theculturetrip.com, 2017). Ao dai, an elaborate gown like dress is essentially a part of the traditional clothing patterns of Vietnam, which originally were worn during the eighteenth century at the courts of the then Nguyen Lords in Vietnam. Over the years the dress has changed substantially from a form of five-paneled aristocratic gown to a tunic like dress and is sported by both men and women (Leshkowich, 2012). Inspired by the fashion trends of Paris and keeping the idea of preserving the Vietnamese culture through his works, Nguy?n Cng Tr, has over the years worked expensively in redesigning the ao dai to give it a modern look, fit for everyday usage by contemporary Vietnamese people as well as people across the world, especially women. The new version of ao dai, as created by him, sports a silky tight fitted look of a tunic, which can be worn over trousers and different reputed fashion magazines have promoted the dress as the contemporary national dress of Vietnam. Lyn-Al Young This 21 years old fashion designer, from Melbourne, Australia, has already earned immense fame and is venturing in the traditional and aboriginal dressing patterns of Australia with the objective of bringing those trends and clothing styles back with a proper blend of modern trends and convenience (Huffingtonpost.com.au, 2017). The designer has a unique way of creating style. She customizes each of her creation by sitting with the client multiple times, discussing about the colors, shapes and also about their stories before she puts those ideas on the silk along with a simple but prominent ancestral touch of aboriginal Australian dressing style perfectly blended with the thoughts of the client and the designer herself (Burridge, 2014). Recommendations As can be seen from the above discussion, the three designers, along with many others across the world, have been doing commendable and highly appreciable job of keeping traditions alive through their fashion and this definitely has significance in carrying forward the traditions for the future generations. However, while doing this it has to be kept in mind that traditions and culture are of extreme importance and respect to people. Therefore while implementing those in modern day fashion the designers should use them judiciously such that it is not felt by anyone that their traditions have been disrespect, made fun of or have been misused in a humiliating way. References Burridge, K. (2014).Encountering Aborigines: a case study: anthropology and the Australian Aboriginal. Elsevier. Crane, D. (2012).Fashion and its social agendas: Class, gender, and identity in clothing. University of Chicago Press. Entwistle, J. (2015).The fashioned body: Fashion, dress and social theory. John Wiley Sons. Huffingtonpost.com.au. (2017).Aboriginal Storytelling In Fashion: Meet Designer Lyn-Al Young.Huffington Post Australia. Retrieved 22 October 2017, from https://www.huffingtonpost.com.au/2016/07/07/aboriginal-storytelling-in-fashion-meet-designer-lyn-al-young_a_21426153/ Ko, E., Lee, S., Whang, H. (2013). Authenticity in traditional culture marketing: Consumers' perceptions of Korean traditional culture.Journal of Global Fashion Marketing,4(2), 93-111. Kore.am. (2017).Korean Designer Modernizes Hanbok Into Casual Outfits.Kore Asian Media. Retrieved 22 October 2017, from https://kore.am/korean-designer-modernizes-hanbok-into-casual-outfits/ Leshkowich, A. M. (2012). Finances, Family, Fashion, Fitness, and Freedom? The Changing Lives of Urban Middle-Class Vietnamese Women. InThe Reinvention of Distinction(pp. 95-113). Springer Netherlands. McRobbie, A. (2013).In the culture society: Art, fashion and popular music. Routledge. Nenni, M. E., Giustiniano, L., Pirolo, L. (2013). Demand forecasting in the fashion industry: a review.International Journal of Engineering Business Management,5, 37. Theculturetrip.com, I. (2017).10 Fashion Designers You Need to Know in Vietnam.Culture Trip. Retrieved 22 October 2017, from https://theculturetrip.com/asia/vietnam/articles/10-fashion-designers-you-need-to-know-in-vietnam/

Learn How to Write a Format Essay

Learn How to Write a Format EssaySo you want to write an essay and you have just begun to read through sample of a format essay. You are looking forward to writing your own personal essay but this is not quite going to happen. What you need is a sample of a format essay to help you get started with the style guide.One thing that you will definitely want to keep in mind is that your purpose for writing an essay is to express your own opinions or author's opinion. You do not want to get too caught up in using the information to make yourself feel good or you may feel as if you are being observed by others.The best place to start to find a sample of a format essay that is appropriate for you is online. There are thousands of sites that will allow you to download for free the sample of a format essay. Some of these sites even provide the sample of a format essay with sample assignments.If you are beginning to write your personal essay then you will want to take the time to familiarize yo urself with some of the basic points that are included with a format essay. You will want to make sure that you understand each point so that you can avoid some pitfalls that could lead to serious problems. Also, you will want to make sure that you remember to go back to the points that you really need to make.It is also important that you remember to always think about the theme of the essay. If you are writing an essay that is going to focus on one subject then you should make sure that you find out the main concept and the thesis.Next, it is important that you make sure that you know what the issue or the theme of the topic is so that you can find ways to incorporate the theme into your essay. Always make sure that you have a clear idea of the topic and the concept before you begin writing the essay.These points should be considered as a guide for the writer's main theme. Most of the writers tend to forget to use these points when they begin writing their personal essays. They us ually make some kind of a rash decision on the first draft and never take the time to follow up and adjust their decisions based on the information that they have been given.

Doves Campaign for Real Beauty Case Study Essay Example

Doves Campaign for Real Beauty Case Study Essay TABLE of CONTENTS TOPICPAGE Executive Summary1 Problem Statement2 Situation Analysis: Objectives and Goals, Background, Market and External Environment Analysis2 Situation Analysis: Competition Analysis3 Situation Analysis: S. W. O. T. Analysis4 Situation Analysis: Segmentation Analysis5 Situation Analysis: Consumer Analysis6 Key Success Factors and Uncertainties6 Analysis of Alternative Solutions7 Recommendations9 Action Plan and Contingency Plan10 Bibliography11 Executive Summary Kerstin Dunleavy needs to determine how to maintain the Dove brand’s momentum. The key objectives and goals of the Dove product line is to increase market share, develop a strong marketing campaign, retain functional strengths of the brand, maintain the image of the â€Å"Real Beauty† campaign, and staying ahead of competition. Due to the highly competitive industry, marketing communication is critical to ensure campaign momentum. Kerstin must decide how to keep the drive of the initial campaign going. This will be achieved by introducing a new campaign. Through the use of internet, billboards, and media advertising, sincere communication will be achieved by the use of the concept copy thrust. An analysis of how communication messages will reach target market, what the message should communicate, public relation tactics, and sales promotion will take place in order to ensure the objectives and goals of the second phase of the Dove campaign is successful. Case Study: Dove’s Campaign for Real Beauty Problem Statement: Unilever’s Dove beauty product has proven successful of its relaunch and repositioning strategy. We will write a custom essay sample on Doves Campaign for Real Beauty Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Doves Campaign for Real Beauty Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Doves Campaign for Real Beauty Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Despite this success, Kerstin Dunleavy needs to determine how to maintain the brand’s momentum while staying ahead of the competition and continuing to redefine beauty by maintaining a sense of integrity in society. Kerstin Dunleavy is required to use different advertising, publicity and sales promotion strategies in order to continue onto phase two of the Dove relaunch campaign. Situation Analysis: Objectives and Goals: Initially, Unilever’s objectives and goals of rebranding Dove’s image were to increase market share, develop a strong marketing campaign and retain the functional strengths of the brand. Because of the success from the societal marketing techniques in Dove’s initial campaign, these objectives have expanded to include maintaining the image of â€Å"Real Beauty†, staying ahead of competition and improving communication about Dove’s products in order to increase the sincerity of their advertisements. Background Analysis: Unilever was one of the largest consumer products companies in the world. The company had modified its branding policies in recent years. These modifications have emphasized brand names and a new public image. Unilever have four product lines that are organized into Cooking and eating, Beauty and Style, Healthy Living and Around the House. The Beauty and Style product line had developed Dove in the United States as a non-irritating skin cleaner. An independent study found Dove to be milder than 17 leading soaps and eventually they expanded its product line to included body wash, facial cleansers, moisturizers, deodorants and hair care products. Revenues from this product line reached $3 billion in 2005. Market and External Environmental Analysis: The beauty industry is highly competitive, with well-supported brands, big advertising budgets and a high degree of product similarity. Because of these factors, marketing and communications are crucial to Dove’s success. The development of a strong ethical position has catapulted Dove into a socially sound campaign. In the beauty industry, there is a misconstrued social image of what beauty is all about. This image has had negative effects on women all over the world. Low self-esteem, narrow definition of beauty, and obesity has been the result of advertising campaigns by beauty product companies. The Dove Research Study provided an opportunity for Dunleavy’s team to recreate the beauty image. This recreation has proven to increase Dove’s social responsibility to help women feel good about themselves again. Dove had developed self-confidence work shops for women and girls, which are in line with its objective of maintaining the â€Å"Real Beauty† image. Using women from different ethnic background is also a good strategy for Dove to continue. This strategy welcomes international women differences and Dunleavy’s team gained a competitive advantage by using women of all shapes, sizes and color. Dunleavy’s team used technology in innovative ways to launch the website campaignforrealbeauty. com, online vote casting, chat rooms, electronic billboards and mobile marketing events. The use of technology to market is becoming increasingly popular and Dunleavy should continue to be cutting edge in this category. The website chat rooms will give light to what women want in products and it will also develop a database to help accessing the target market preferred with mass advertising. Since the Unilever Company sells its products internationally, Dunleavy must be aware of many countries advertising legal requirements. This could pose a challenge from the Western Advertising campaign and the Eastern Advertising campaigns. The Internet campaigns with the new Canadian privacy laws may also have different legal restraints that will need to be carefully researched. For example, some chat forums and personal information may need to be protected. The beauty industry has continued to grow. In fact, even in a recession, the beauty industry has flourished and has not been impacted by a decline. With the advances of new technology and ew product awareness, the beauty product industry has been able to deliver products to its customers at reasonable prices. Competition Analysis: Because the beauty industry is highly competitive with similar products, competitors have turned their advertising emphasis from product-related variables to consumer-related variables. This means appealing to the consumer’s emotional psyche and situational influence has become increasingly important. Dove has stepped out of the box and went against its competitors in order to separate themselves and gain a competitive advantage in order to appeal to these emotional psyches. S. W. O. T Analysis: Strengths:  ·Established in 1957, Dove was found to be milder than 17 leading bars of soap.  ·Unilever is one of the largest consumer product companies in the world.  ·The Dove product is a pioneer of its type of product.  ·Unilever has devoted a big advertising budget to rebrand the Dove line and its product image.  ·The first phase of the relaunch of the brand has proven successful.  ·Unilever has quality products and is well positioned.  ·Dove was the first company to redefine the image of beauty; this gives them the competitive advantage. They are now seen as an industry expert with top-quality brands.  ·The creation of the Self-Esteem fund was established and other Not for Profit groups have flourished and women and girls are feeling better about themselves. Weaknesses:  ·Similar product qualities as competitor’s products.  ·Because Dove was the first to redefine beauty, all eyes are on them as a new industry leader.  ·Highly competitive pricing; therefore, leads to small profit margins Opportunities:  ·Redefining Beauty allowed the Dove campaign to distinguish themselves as a quality product and socially responsible company. The new image of what women perceive beauty to be is an opportunity for Dove to develop a strong ethical position and realign ethical and social strategies with their products.  ·Since the campaign, sales have continued to rise, but high product saturation suggests that the industry is in its maturity stage.  ·Technology has allowed the Dove Campaign to reach women internati onally.  ·Free Media coverage by means of journalists, TV shows (Oprah), high profiled debates, and open forums have given Dove free press on their products and their public image. Threats  ·Highly competitive environment. The relaunch campaign could fizzle away and competitors could imitate Dunleavy’s campaign.  ·Since there is a lot of free media coverage, Dove is unable to control this coverage and some negative publicity could be reflected on them. Segmentation Analysis: Segmentation Chart for Dove Beauty Products SegmentYoung WomenMid Aged WomenPrime Time Women Qualifying Dimensions Who? Girls and Women Age16 to 29Women Age 30-39Women Age 40 and older What? Moisturizing creams, tanning enhancer creams, acne creams, cleansers, SPF ProductsMoisturizing creams, cleaners, SPF productsPro-Age wrinkle creams, cleansers, Oils Why? Used to treat different skin problems at different stages of life. Reduce the acne and moisturizeUsed to treat different skin problems at different stages of life. Example reduce the appearance of the start of fine lines and wrinklesUsed to treat different skin problems at different stages of life. Example reduce appearance of wrinkles TrendsGrowingGrowingGrowing Determining dimensions Benefits soughtTo promote a habit of proper cleaning patterns and applying sunscreenTo promote a habit of applying sunscreen and how to prevent early appearance of wrinklesTo reduce the appearance of wrinkles and to properly moisturize Consumer Analysis: Dunleavy’s first phase of the campaign targeted 30 to 39 year old women. This target market is selected because these women have not yet tried skin-firming products. The broader segment is any woman who uses creams, soaps and lotions. In order to convey its message effectively to its target audience, the Dove Research Study revealed that all women want to be beautiful, but was feeling pressure from beauty product advertising to convey to an unrealistic image of beauty. Unilever used this research and insight to have women look at themselves and open a dialogue on what beauty is. Due to this newfound beauty image, consumers have reacted to the Dove product line by switching from competitor’s products. Consumers are becoming loyal and consumer retention is high. This increase in market share gives Dove an opportunity to retain this specific target market in the future. If consumer retention is achieved, then a new target market could be established for women 40 and older. At this age women would start to see the effects of aging and creams geared specifically to this new stage of life could be promoted. See Exhibit 1 for additional information. Key Success Factors and Uncertainties Key Success Factors. The main factors, which are vital to the success of the continued momentum of Dove’s campaign, need to include a sense of integrity in its repositioning strategy, and to complete a value-driven marketing communication strategy, in order to increase the sincerity of their advertisements. Maintaining the image as the â€Å"industry expert† and â€Å"top-quality† brand is also a key success factor. Key Uncertainties. The biggest uncertainty with the phase two of the relaunch of the Dove Campaign is how the competition will react to the campaign and if they follow suit, what Dove can do to stay a step ahead. Analysis of Alternatives Screening Criteria: Three decision criteria will be applied to each of the suggested alternatives to select the best fit for Dunleavy’s phase two of the relaunch campaign. Those criteria are:  ·the alternatives ability to market effectively to the desired target market.  ·the alternatives ability to effectively convey the sense of integrity and positive attributes of what â€Å"Real Beauty† should portray  ·the alternatives ability to remain an industry expert and product quality image Alternatives: Alternative #1 – Develop and present a strong presentation to continue the â€Å"Real Beauty† campaign Pros:  ·Presentation will convey the positive aspects of the current campaign by highlighting key factors of success. The campaign would continue to be used as a promotional tool, which focuses on the ability to reach a mass target market.  ·A strong social and ethical presence is created and brand loyalty and longevity is established. Cons:  ·Since the campaign has proven to be such a success, competitors may follow suite with a similar campaign and Dove may find themselves blending with them. This alternative is considered to be a viable alternative as it meets all of the decision criteria; however since competition is fierce in this industry, it is likely Dove’s competitors will follow suit and Dove would then lose their competitive advantage. Alternative #2 Develop and present a strong presentation to introduce a new campaign, with the continued use of internet, billboards and media advertising. Special attention will be given to the concept of copy thrust, in order to improve the sincerity and communication that is desired with the Dove products. Pros:  ·Presentation will introduce a new campaign, but focus on key objectives and goals sought by Unilever.  ·Keep ahead of the competition by being unpredictable in its marketing campaigns and also by being an industry leader.  ·Campaign could be directed at a new target market, which would increase market share  ·New campaign can use already established media and technology to promote its products and connect with its target market. Cons:  ·A new advertising campaign can be costly. There is a risk that the new campaign will not be successful and will be over shadowed by phase one of the â€Å"Real Beauty† campaign, that is, high expectations to live up too. This alternative is considered to be a viable alternative as it meets all of the decision criteria, it is considered to be a stronger alternative than alternative #1 because it allows Dove to remain an industry expert and stay a step ahead of its competitors. It also allows Dove to control the communication me ssages to its target customers. Evaluation of alternatives. Alternative 1 satisfies some of the evaluation criteria, by continuing to provide good branding image. It will also continue to enforce the new idea of the â€Å"Real Beauty† image. Alternative 2 is the best option, as it will allow Dove to step ahead and create a new target market. Because of the success of the first campaign, Dove is in the public eye and how messages are reaching the target audience is crucial to keeping the momentum alive. Analysis of Alternatives Decision Matrix To determine the best alternative a weighted decision matrix and rating scale is used. For rating the alternatives, 1 is a low rating and 5 is a high rating. Alternatives Evaluation criteriaWeight12 #1-Market effective the desired target market25%34 #2-Convey a sense of integrity25%34 #3–Retain strength of the Dove brand25%44 #4-Ability to remain an industry expert25%35 Weighted Total 100%. 751. 25 Alternative 2 offers the greatest match to the evaluation criteria as it received the highest weighted total in the decision matrix. Recommendation: While both of the alternatives meet the decision criteria and are considered viable alternatives, a choice between the alternatives should be made based on their order of effectiveness from the decision grid. Alternative two offers an introduction to a new target market, improved communication strategies and maintenance of the â€Å"top brand quality† and â€Å"industry expert† image. Dunleavy needs to follow specific advertising, publicity and sales promotion strategies to ensure the new campaign continues the required momentum that Unilever is looking for. The following action plan will explain how to achieve these desired objectives and goals. Action Plan: Short Term (0-6 months): Analysis of the how the communication messages will reach the target market. Dove’s promotion method should be to communicate brand and product information to its potential target market and influence their behaviour and attitudes. Dove has accomplished this successfully by means of mass selling. This method should be continued in the new campaign as it has the ability to reach a large audience at the same time, which proves to be cost effective. The new campaign should focus on institutional advertising, that is, continue to promote the company’s image and reputation. Since Dove is at the maturity stage and brand insistence is increasing, Dunleavy should promote the new product by reminder advertising. Since the new market of women over 40 is being targeted, the Dove Pro-Age product line should be the main product promoted. The development of new billboards, a new product website, and advertising campaigns are communication tools that need to occur. Analysis of copy thrust, that is, what the message should communicate. Dunleavy needs to listen to the research and use the AIDA model to help guide what messages should be on the Billboards, new website and advertisements. Attention – Continue to use real women in advertising and billboards. Holding Interest – the use of women over 40 is a must and their experiences and attitudes must be portrayed in order to set the tone of the ads desired. Arousing Desire – the desire to stay looking young, yet embracing age will be a key requirement in the ads as well. Obtaining Action – is the desired end result that the Dove product is looking for. By using direct-response ads to encourage consumers to research or encouraging Pro-Age instead of Anti-Age may be a technique to spark buying behaviour and it will keep in line with the original â€Å"real beauty† image. Increase Public Relations Continue to work with media to generate positive publicity of growing old gracefully and embracing the prime time stage of life. This type of advertising strategy has work well for dove in the past and it has many benefits. For example, it is free; highly credible with consumers, uninvasive, and the audience is more attentive. Dove will need to ensure the copy thrust of publicity is what it is intending to say. The one draw back of free publicity is that Dove will not be able to totally control what is said; however, they can steer the media into the right direction. Since the current image of Dove associated with media is favorable, this should be a relatively easy task. Sales Promotion A sales promotion should be used to generate and stimulate the new target market. This can be done by customers going onto the new product website, to access free products or coupons. Sales promotion will only last for a short time, but may entice customers to switch from a competitors brand, or try a new product. Longer Term: Once the communication strategies are in place, Dove should continue to support its Not for Profit groups and foundations. By showing this continued support, Dove is showing how committed they are to ensuring confidence in woman is important to them. This will increase brand insistence, consumer loyalty, and company image. Monitoring website traffic, forums, and comments should also continue. This will give Dove insight to creating new products, and learn the new trends in marketing. Contingency Plan: If the new campaign does not flourish the â€Å"Real Beauty† Campaign should continue and new ideas should be generated in order to stay ahead of competition. Dunleavy needs to be consistent in her communications to the public and each message should be carefully analyzed in order to portray the proper image. Bibliography 1. Perreault, William. , McCarthy, Jerome. , Meredith, Lindsay. , Ricker, Lynne. , (2007). Basic Marketing A Global-Managerial Approach 12th Edition. 2. Web site www. doveproage. com 3. Web site www. campaignforrealbeauty. com