Business Plan Essay Example | Topics and Well Written Essays - 3000 words

Business Plan - Essay Example The services to be offered will be of high quality as well. Food served will be in accordance with the health code so as to ensure good health for our esteemed customers. The main target customers of the business will be the young people especially those in college. About two to three employees will be hired to assist in offering services. The cart will be moving around the street to places where there are more customers in order to maximize sales and revenue simultaneously. The business is expected to grow steadily in the foreseeable future. More meal carts will be opened in the future as a strategic growth. Marketing will be done through the cheapest methods so as to minimize operation costs. The mission of the business will be to provide high quality foods at a low price and acquire steady growth. Introduction A business plan is a document that states the goals and objectives of a business that is about to start. It also states how the goals are to be achieved and the strategy whi ch are to be applied. In addition, the business plan states how the business will be financed as well as how the initial set up of the business will be. It can also show the cash flow forecast for the first few financial years. This article represents a business plan for a meal cart that is about to start at Cambridge, Grand Arcade. 2. ... The business has a long term plan of opening several service centres within Grand Arcade. The business will concentrate more on fast foods since this is what most people like. The business will be a sole proprietor but will have a number of workers who will assist in service delivery. I will be the sole owner of the business. I have experience in business management and therefore I have the ability to prepare budget and business cash flows. I will also take the role of bookkeeping and overseeing all the activities of the business. Classy foods meal cart will create a strong brand name within the town and thrive to get a large share of the market (Hormozi et al. 2002). The business will concentrate more on fast foods since these are the once that have a comparatively higher demand in the city. Many people who dwell in the urban centres prefer fast foods for lunch. In addition, fast foods do not require much capital to start off. The main customer targets will be the young people. This makes fast foods choice a viable idea. Many young people like eating snacks, hotdogs and ice creams among other types of fast foods. The business will also be selling other types of foods. However, these will not be part of the major products. The business will ensure that it satisfies all groups of customers- young, old and kids. 2.1 Location The location of the business is very important for its competitive advantage. It should be located in a site where it is visible to the potential customers. A meal cart has an advantage in terms of location since it is mobile and it can move to where customers are. Classy Foods Meal Cart will be operating along the major highways of Cambridge but will be centred at Grand Arcade. Most of its operations will be along Victoria Avenue,