Learn How to Write a Format Essay

Learn How to Write a Format EssaySo you want to write an essay and you have just begun to read through sample of a format essay. You are looking forward to writing your own personal essay but this is not quite going to happen. What you need is a sample of a format essay to help you get started with the style guide.One thing that you will definitely want to keep in mind is that your purpose for writing an essay is to express your own opinions or author's opinion. You do not want to get too caught up in using the information to make yourself feel good or you may feel as if you are being observed by others.The best place to start to find a sample of a format essay that is appropriate for you is online. There are thousands of sites that will allow you to download for free the sample of a format essay. Some of these sites even provide the sample of a format essay with sample assignments.If you are beginning to write your personal essay then you will want to take the time to familiarize yo urself with some of the basic points that are included with a format essay. You will want to make sure that you understand each point so that you can avoid some pitfalls that could lead to serious problems. Also, you will want to make sure that you remember to go back to the points that you really need to make.It is also important that you remember to always think about the theme of the essay. If you are writing an essay that is going to focus on one subject then you should make sure that you find out the main concept and the thesis.Next, it is important that you make sure that you know what the issue or the theme of the topic is so that you can find ways to incorporate the theme into your essay. Always make sure that you have a clear idea of the topic and the concept before you begin writing the essay.These points should be considered as a guide for the writer's main theme. Most of the writers tend to forget to use these points when they begin writing their personal essays. They us ually make some kind of a rash decision on the first draft and never take the time to follow up and adjust their decisions based on the information that they have been given.

Doves Campaign for Real Beauty Case Study Essay Example

Doves Campaign for Real Beauty Case Study Essay TABLE of CONTENTS TOPICPAGE Executive Summary1 Problem Statement2 Situation Analysis: Objectives and Goals, Background, Market and External Environment Analysis2 Situation Analysis: Competition Analysis3 Situation Analysis: S. W. O. T. Analysis4 Situation Analysis: Segmentation Analysis5 Situation Analysis: Consumer Analysis6 Key Success Factors and Uncertainties6 Analysis of Alternative Solutions7 Recommendations9 Action Plan and Contingency Plan10 Bibliography11 Executive Summary Kerstin Dunleavy needs to determine how to maintain the Dove brand’s momentum. The key objectives and goals of the Dove product line is to increase market share, develop a strong marketing campaign, retain functional strengths of the brand, maintain the image of the â€Å"Real Beauty† campaign, and staying ahead of competition. Due to the highly competitive industry, marketing communication is critical to ensure campaign momentum. Kerstin must decide how to keep the drive of the initial campaign going. This will be achieved by introducing a new campaign. Through the use of internet, billboards, and media advertising, sincere communication will be achieved by the use of the concept copy thrust. An analysis of how communication messages will reach target market, what the message should communicate, public relation tactics, and sales promotion will take place in order to ensure the objectives and goals of the second phase of the Dove campaign is successful. Case Study: Dove’s Campaign for Real Beauty Problem Statement: Unilever’s Dove beauty product has proven successful of its relaunch and repositioning strategy. We will write a custom essay sample on Doves Campaign for Real Beauty Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Doves Campaign for Real Beauty Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Doves Campaign for Real Beauty Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Despite this success, Kerstin Dunleavy needs to determine how to maintain the brand’s momentum while staying ahead of the competition and continuing to redefine beauty by maintaining a sense of integrity in society. Kerstin Dunleavy is required to use different advertising, publicity and sales promotion strategies in order to continue onto phase two of the Dove relaunch campaign. Situation Analysis: Objectives and Goals: Initially, Unilever’s objectives and goals of rebranding Dove’s image were to increase market share, develop a strong marketing campaign and retain the functional strengths of the brand. Because of the success from the societal marketing techniques in Dove’s initial campaign, these objectives have expanded to include maintaining the image of â€Å"Real Beauty†, staying ahead of competition and improving communication about Dove’s products in order to increase the sincerity of their advertisements. Background Analysis: Unilever was one of the largest consumer products companies in the world. The company had modified its branding policies in recent years. These modifications have emphasized brand names and a new public image. Unilever have four product lines that are organized into Cooking and eating, Beauty and Style, Healthy Living and Around the House. The Beauty and Style product line had developed Dove in the United States as a non-irritating skin cleaner. An independent study found Dove to be milder than 17 leading soaps and eventually they expanded its product line to included body wash, facial cleansers, moisturizers, deodorants and hair care products. Revenues from this product line reached $3 billion in 2005. Market and External Environmental Analysis: The beauty industry is highly competitive, with well-supported brands, big advertising budgets and a high degree of product similarity. Because of these factors, marketing and communications are crucial to Dove’s success. The development of a strong ethical position has catapulted Dove into a socially sound campaign. In the beauty industry, there is a misconstrued social image of what beauty is all about. This image has had negative effects on women all over the world. Low self-esteem, narrow definition of beauty, and obesity has been the result of advertising campaigns by beauty product companies. The Dove Research Study provided an opportunity for Dunleavy’s team to recreate the beauty image. This recreation has proven to increase Dove’s social responsibility to help women feel good about themselves again. Dove had developed self-confidence work shops for women and girls, which are in line with its objective of maintaining the â€Å"Real Beauty† image. Using women from different ethnic background is also a good strategy for Dove to continue. This strategy welcomes international women differences and Dunleavy’s team gained a competitive advantage by using women of all shapes, sizes and color. Dunleavy’s team used technology in innovative ways to launch the website campaignforrealbeauty. com, online vote casting, chat rooms, electronic billboards and mobile marketing events. The use of technology to market is becoming increasingly popular and Dunleavy should continue to be cutting edge in this category. The website chat rooms will give light to what women want in products and it will also develop a database to help accessing the target market preferred with mass advertising. Since the Unilever Company sells its products internationally, Dunleavy must be aware of many countries advertising legal requirements. This could pose a challenge from the Western Advertising campaign and the Eastern Advertising campaigns. The Internet campaigns with the new Canadian privacy laws may also have different legal restraints that will need to be carefully researched. For example, some chat forums and personal information may need to be protected. The beauty industry has continued to grow. In fact, even in a recession, the beauty industry has flourished and has not been impacted by a decline. With the advances of new technology and ew product awareness, the beauty product industry has been able to deliver products to its customers at reasonable prices. Competition Analysis: Because the beauty industry is highly competitive with similar products, competitors have turned their advertising emphasis from product-related variables to consumer-related variables. This means appealing to the consumer’s emotional psyche and situational influence has become increasingly important. Dove has stepped out of the box and went against its competitors in order to separate themselves and gain a competitive advantage in order to appeal to these emotional psyches. S. W. O. T Analysis: Strengths:  ·Established in 1957, Dove was found to be milder than 17 leading bars of soap.  ·Unilever is one of the largest consumer product companies in the world.  ·The Dove product is a pioneer of its type of product.  ·Unilever has devoted a big advertising budget to rebrand the Dove line and its product image.  ·The first phase of the relaunch of the brand has proven successful.  ·Unilever has quality products and is well positioned.  ·Dove was the first company to redefine the image of beauty; this gives them the competitive advantage. They are now seen as an industry expert with top-quality brands.  ·The creation of the Self-Esteem fund was established and other Not for Profit groups have flourished and women and girls are feeling better about themselves. Weaknesses:  ·Similar product qualities as competitor’s products.  ·Because Dove was the first to redefine beauty, all eyes are on them as a new industry leader.  ·Highly competitive pricing; therefore, leads to small profit margins Opportunities:  ·Redefining Beauty allowed the Dove campaign to distinguish themselves as a quality product and socially responsible company. The new image of what women perceive beauty to be is an opportunity for Dove to develop a strong ethical position and realign ethical and social strategies with their products.  ·Since the campaign, sales have continued to rise, but high product saturation suggests that the industry is in its maturity stage.  ·Technology has allowed the Dove Campaign to reach women internati onally.  ·Free Media coverage by means of journalists, TV shows (Oprah), high profiled debates, and open forums have given Dove free press on their products and their public image. Threats  ·Highly competitive environment. The relaunch campaign could fizzle away and competitors could imitate Dunleavy’s campaign.  ·Since there is a lot of free media coverage, Dove is unable to control this coverage and some negative publicity could be reflected on them. Segmentation Analysis: Segmentation Chart for Dove Beauty Products SegmentYoung WomenMid Aged WomenPrime Time Women Qualifying Dimensions Who? Girls and Women Age16 to 29Women Age 30-39Women Age 40 and older What? Moisturizing creams, tanning enhancer creams, acne creams, cleansers, SPF ProductsMoisturizing creams, cleaners, SPF productsPro-Age wrinkle creams, cleansers, Oils Why? Used to treat different skin problems at different stages of life. Reduce the acne and moisturizeUsed to treat different skin problems at different stages of life. Example reduce the appearance of the start of fine lines and wrinklesUsed to treat different skin problems at different stages of life. Example reduce appearance of wrinkles TrendsGrowingGrowingGrowing Determining dimensions Benefits soughtTo promote a habit of proper cleaning patterns and applying sunscreenTo promote a habit of applying sunscreen and how to prevent early appearance of wrinklesTo reduce the appearance of wrinkles and to properly moisturize Consumer Analysis: Dunleavy’s first phase of the campaign targeted 30 to 39 year old women. This target market is selected because these women have not yet tried skin-firming products. The broader segment is any woman who uses creams, soaps and lotions. In order to convey its message effectively to its target audience, the Dove Research Study revealed that all women want to be beautiful, but was feeling pressure from beauty product advertising to convey to an unrealistic image of beauty. Unilever used this research and insight to have women look at themselves and open a dialogue on what beauty is. Due to this newfound beauty image, consumers have reacted to the Dove product line by switching from competitor’s products. Consumers are becoming loyal and consumer retention is high. This increase in market share gives Dove an opportunity to retain this specific target market in the future. If consumer retention is achieved, then a new target market could be established for women 40 and older. At this age women would start to see the effects of aging and creams geared specifically to this new stage of life could be promoted. See Exhibit 1 for additional information. Key Success Factors and Uncertainties Key Success Factors. The main factors, which are vital to the success of the continued momentum of Dove’s campaign, need to include a sense of integrity in its repositioning strategy, and to complete a value-driven marketing communication strategy, in order to increase the sincerity of their advertisements. Maintaining the image as the â€Å"industry expert† and â€Å"top-quality† brand is also a key success factor. Key Uncertainties. The biggest uncertainty with the phase two of the relaunch of the Dove Campaign is how the competition will react to the campaign and if they follow suit, what Dove can do to stay a step ahead. Analysis of Alternatives Screening Criteria: Three decision criteria will be applied to each of the suggested alternatives to select the best fit for Dunleavy’s phase two of the relaunch campaign. Those criteria are:  ·the alternatives ability to market effectively to the desired target market.  ·the alternatives ability to effectively convey the sense of integrity and positive attributes of what â€Å"Real Beauty† should portray  ·the alternatives ability to remain an industry expert and product quality image Alternatives: Alternative #1 – Develop and present a strong presentation to continue the â€Å"Real Beauty† campaign Pros:  ·Presentation will convey the positive aspects of the current campaign by highlighting key factors of success. The campaign would continue to be used as a promotional tool, which focuses on the ability to reach a mass target market.  ·A strong social and ethical presence is created and brand loyalty and longevity is established. Cons:  ·Since the campaign has proven to be such a success, competitors may follow suite with a similar campaign and Dove may find themselves blending with them. This alternative is considered to be a viable alternative as it meets all of the decision criteria; however since competition is fierce in this industry, it is likely Dove’s competitors will follow suit and Dove would then lose their competitive advantage. Alternative #2 Develop and present a strong presentation to introduce a new campaign, with the continued use of internet, billboards and media advertising. Special attention will be given to the concept of copy thrust, in order to improve the sincerity and communication that is desired with the Dove products. Pros:  ·Presentation will introduce a new campaign, but focus on key objectives and goals sought by Unilever.  ·Keep ahead of the competition by being unpredictable in its marketing campaigns and also by being an industry leader.  ·Campaign could be directed at a new target market, which would increase market share  ·New campaign can use already established media and technology to promote its products and connect with its target market. Cons:  ·A new advertising campaign can be costly. There is a risk that the new campaign will not be successful and will be over shadowed by phase one of the â€Å"Real Beauty† campaign, that is, high expectations to live up too. This alternative is considered to be a viable alternative as it meets all of the decision criteria, it is considered to be a stronger alternative than alternative #1 because it allows Dove to remain an industry expert and stay a step ahead of its competitors. It also allows Dove to control the communication me ssages to its target customers. Evaluation of alternatives. Alternative 1 satisfies some of the evaluation criteria, by continuing to provide good branding image. It will also continue to enforce the new idea of the â€Å"Real Beauty† image. Alternative 2 is the best option, as it will allow Dove to step ahead and create a new target market. Because of the success of the first campaign, Dove is in the public eye and how messages are reaching the target audience is crucial to keeping the momentum alive. Analysis of Alternatives Decision Matrix To determine the best alternative a weighted decision matrix and rating scale is used. For rating the alternatives, 1 is a low rating and 5 is a high rating. Alternatives Evaluation criteriaWeight12 #1-Market effective the desired target market25%34 #2-Convey a sense of integrity25%34 #3–Retain strength of the Dove brand25%44 #4-Ability to remain an industry expert25%35 Weighted Total 100%. 751. 25 Alternative 2 offers the greatest match to the evaluation criteria as it received the highest weighted total in the decision matrix. Recommendation: While both of the alternatives meet the decision criteria and are considered viable alternatives, a choice between the alternatives should be made based on their order of effectiveness from the decision grid. Alternative two offers an introduction to a new target market, improved communication strategies and maintenance of the â€Å"top brand quality† and â€Å"industry expert† image. Dunleavy needs to follow specific advertising, publicity and sales promotion strategies to ensure the new campaign continues the required momentum that Unilever is looking for. The following action plan will explain how to achieve these desired objectives and goals. Action Plan: Short Term (0-6 months): Analysis of the how the communication messages will reach the target market. Dove’s promotion method should be to communicate brand and product information to its potential target market and influence their behaviour and attitudes. Dove has accomplished this successfully by means of mass selling. This method should be continued in the new campaign as it has the ability to reach a large audience at the same time, which proves to be cost effective. The new campaign should focus on institutional advertising, that is, continue to promote the company’s image and reputation. Since Dove is at the maturity stage and brand insistence is increasing, Dunleavy should promote the new product by reminder advertising. Since the new market of women over 40 is being targeted, the Dove Pro-Age product line should be the main product promoted. The development of new billboards, a new product website, and advertising campaigns are communication tools that need to occur. Analysis of copy thrust, that is, what the message should communicate. Dunleavy needs to listen to the research and use the AIDA model to help guide what messages should be on the Billboards, new website and advertisements. Attention – Continue to use real women in advertising and billboards. Holding Interest – the use of women over 40 is a must and their experiences and attitudes must be portrayed in order to set the tone of the ads desired. Arousing Desire – the desire to stay looking young, yet embracing age will be a key requirement in the ads as well. Obtaining Action – is the desired end result that the Dove product is looking for. By using direct-response ads to encourage consumers to research or encouraging Pro-Age instead of Anti-Age may be a technique to spark buying behaviour and it will keep in line with the original â€Å"real beauty† image. Increase Public Relations Continue to work with media to generate positive publicity of growing old gracefully and embracing the prime time stage of life. This type of advertising strategy has work well for dove in the past and it has many benefits. For example, it is free; highly credible with consumers, uninvasive, and the audience is more attentive. Dove will need to ensure the copy thrust of publicity is what it is intending to say. The one draw back of free publicity is that Dove will not be able to totally control what is said; however, they can steer the media into the right direction. Since the current image of Dove associated with media is favorable, this should be a relatively easy task. Sales Promotion A sales promotion should be used to generate and stimulate the new target market. This can be done by customers going onto the new product website, to access free products or coupons. Sales promotion will only last for a short time, but may entice customers to switch from a competitors brand, or try a new product. Longer Term: Once the communication strategies are in place, Dove should continue to support its Not for Profit groups and foundations. By showing this continued support, Dove is showing how committed they are to ensuring confidence in woman is important to them. This will increase brand insistence, consumer loyalty, and company image. Monitoring website traffic, forums, and comments should also continue. This will give Dove insight to creating new products, and learn the new trends in marketing. Contingency Plan: If the new campaign does not flourish the â€Å"Real Beauty† Campaign should continue and new ideas should be generated in order to stay ahead of competition. Dunleavy needs to be consistent in her communications to the public and each message should be carefully analyzed in order to portray the proper image. Bibliography 1. Perreault, William. , McCarthy, Jerome. , Meredith, Lindsay. , Ricker, Lynne. , (2007). Basic Marketing A Global-Managerial Approach 12th Edition. 2. Web site www. doveproage. com 3. Web site www. campaignforrealbeauty. com

11 Terrorist Attacks Essays

9/11 Terrorist Attacks Essays 9/11 Terrorist Attacks Essay 9/11 Terrorist Attacks Essay An Analysis of the 9/11 Terrorist Attack On September 11, 2001, 19 Al Qaeda terrorists hijacked four United States commercial airliners travelling from the east coast to California. The hijackers forcibly took control of four planes. Two planes were purposefully crashed into the World Trade Center (WTC) in New York City. The third aircraft was flown into the Pentagon building in Washington DC. The fourth plane landed in a Pennsylvania field. All of the people on board the aircrafts were killed. There were 2996 people killed including the hijackers and the airline passengers and the victims on the ground in New York and Washington DC. A total of 836 first responders also died as the result of their efforts to rescue people in the WTC before it collapsed (The National Commission on Terrorist Attacks, 2004). According to the US government, 9/11 was an act of war. The United States government, state and local agencies mobilized during the disaster. Victims in New York and Washington DC were taken to area hospitals for medical treatment. As the result of the terrorist attack, the government instituted a series of measures that changed the United States policy towards terrorism and homeland security. The aftermath of the World Trade Center and Pentagon attacks left the country in a state of shock. The report on 9/11 details the steps taken by the government during the attack on the WTC and the Pentagon. The attacks caused wide-spread confusion among air traffic controllers and news organizations. During 9/11, the government used radio and television to communicate with people and inform them of the situation. Grisly scenes of the wreckage were replayed in the media. Government and state agencies communicated with each other via radio and walkie talkie. Cell phone and telephone services were impossible; because, the volume of calls disabled communications networks. Because of the possibility of more 9/11 style attacks, the government immediately invoked SCATANA, Security Control of Air Traffic and Navigation Aids. United States (US) airspace was closed to all aircraft except for military aircraft, and the US border was closed to international travel. Planes that were in flight were ordered to land immediately. International planes that were travelling to the United States were forced to land in Mexico or Canada. Because the 9/11 terrorists targeted the White House and the Pentagon, the federal government created a contingency plan for the continuity of government in cases of emergency. In addition, a plan for the evacuation of the top American political leaders was developed and implemented in case of future terrorist attacks (The National Commission on Terrorist Attacks, 2004). On September 11, 2011, the government declared a state of emergency. The United States military and the National Guard were mobilized. The states of CT, NJ, NY, and VA also mobilized resources. The government passed the USA Patriot Act which allowed law enforcement officials to invade the privacy of citizens suspected of terrorism. The National Security Agency also employed listening devices to eavesdrop on the telephone and email communications of people in the USA and other countries without a warrant. In addition, The Homeland Security Act was passed in 2002 to protect the United States from terrorism and natural disasters. Because of the Patriot Act, several of the masterminds of the 9/11 terrorist attacks were captured, like Khalid Sheikh Mohammed (The National Commission on Terrorist Attacks, 2004). After the first attack in New York, the New York Police Department (NYPD), Port Authority Police Department (PAPD), and Emergency Medical Service (EMS) were mobilized to care for the wounded, conduct search and rescue operations. In New York City, the subway was closed and main roadways were cleared for emergency use. In Washington DC, similar actions were taken to secure the city and the surrounding area. In New York, the Fire Department of New York (FDNY) also began search and rescue and firefighting efforts. After the 2nd plane crashed, 2000 NYPD officers rushed to the World Trade Center. In addition, there were numerous port authority officers coordinating efforts with the NYPD and FDNY. In New York City, the Office of Emergency Management (OEM) was located at the WTC. Difficulties occurred in New York because the OEM office was destroyed after the second airplane crash and had to relocate. In addition, many people were trapped in the WTC because rooftop rescues were not possible, and airspace was closed. The authorities and people trapped in the WTC were unprepared for the mass evacuation which occurred. Inadequate communications also created problems in the aftermath of 9/11. Government and local agencies communicated with one another by radio or walkie talkie, as cell phone communications were impossible. Problems occurred with the state and local response in New York because the number of 911 calls disabled the emergency channels. In addition, messages to first responders were given inaccurately which caused problems with search and rescue operations. First responders in New York failed to get relevant radio messages which resulted in the deaths of firefighters and civilians (The National Commission on Terrorist Attacks, 2004). A triage station was established, at the WTC, to treat victims with injuries and transport them to area hospitals. Problems occurred because of lack of communication among the EMS staff and area hospitals. In addition, there was no helicopter transport for the most critically injured patients. Some reports suggested that many of the physicians who became first responders were not adequately trained in emergency medical procedures (Simon Teperman, 2001). In Washington DC, local, regional, state, federal, police, fire, and military agencies responded to the Pentagon attack. In addition, FEMA, the Bureau of Alcohol Tobacco and Firearms, Red Cross, Department of Defense, Ronald Reagan National Airport Fire Department, and the VA Department of Emergency Management assisted. Prior to the Pentagon attack, the government received advanced warning of the hijacking and began evacuating all personnel. Because of the swift evacuation of the Pentagon and skillful mobilization of the state government and local agencies, there were fewer casualties than in New York. Communication in Washington DC was conducted by pagers and walkie talkies, as radio and cell phones did not operate. In the aftermath of the attack, Operation Solace and the Dilorenzo Clinic were established to provide families and victims of the attack with mental health care and therapy. Pentagon workers were desensitized and returned to work as quickly as possible. Operation Solace and the Dilorenzo Clinic were highly successful. People were able to return to work within several days of the attack, and there were no long-term mental health consequences. The Pentagon Family Assistance Center was created to assist people who lost a family member and were homeless because of the attack. Homeless families were housed in the Sheraton hotel for a month and provided with housing assistance. The government also assisted families with financial assistance and memorial services (Ritchie, n. d. ). The 9/11 terrorist attacks were the first large scale attacks in America since Pearl Harbor. The government should be given credit for mobilizing quickly, and speedily establishing services to care for the wounded. Because the government took immediate action, closed airspace and warned the pentagon of the impending attack, lives were saved. Problems with the 9/11 response occurred in the areas of communication and lack of training in some first responders. In future disasters, communication should be conducted by walkie talkie or text message instead of radio and cell phone. Studies have also suggested that first responders need better training to handle large scale emergency events. In the 9/11 disaster, over 3000 people lost their lives. However, because of the courageous actions of the American people and government and local agencies, many people survived the tragedy. The lesson of 9/11 continues to affect American policy on terrorism and disaster planning, at the state and federal level (The National Commission on Terrorist Attacks, 2004). References (National Commision On Terrorist Attacks 2004 9/11 commission report)The National Commission on Terrorist Attacks (2004). The 9/11 commission report (). Retrieved May 10, 2011, from The National Commission on Terrorist Attacks website: 9-11commission. gov/report/911Report. pdf (Ritchie E 2011510 9/11 response to the pentagon)Ritchie, E. (n. d. ). The 9/11 response to the pentagon. Retrieved May 10, 2011, from newpaltz. edu/idmh/keynote3ritchie. pdf (Simon R Teperman S 2001 World Trade Center attack: Lessons for disaster management)Simon, R. , Teperman, S. (2001). The World Trade Center attack: Lessons for disaster management. Critical Care, 5(6), 318-320. (United States Government 20010911 George W. Bush 9/11 address to the nation)United States Government. (2001, September 11). George W. Bush 9/11 address to the nation. Retrieved May 10, 2011, from americanrhetoric. com/speeches/gwbush911addresstothenation. htm

Evidence base practice Assignment Example | Topics and Well Written Essays - 250 words - 1

Evidence base practice - Assignment Example RAM was of was advanced by one Callista Roy, back in 1976 (Clarke, Barone, Hanna and Senesac 2012). Roy’s major aim while developing the model was to promote adaptation in the nursing practice. The model’s development was influenced by various factors like; education, clinical experience, family, religious background, and education (Weiss, Hastings, Holly and Craig 2012). It seeks to address the following issues; According to Roy, adaptation happens whenever individuals respond positively to environmental changes. The model comprises four major components of individual, Nursing, Health and Environment (Weiss et al. 2012). The model notes that an individual is a bio-psycho-social being that constantly interacts with an ever changing surrounding. It considers people as individuals or in groups like families, organizations and the society as a whole (Clarke et al. 2012). It suggests that health is both a status and a procedure of being complete. Health and sickness are considered unavoidable areas of an individual’s life. RAM remains the best fit for the nursing practice because it gives practical suggestions concerning the nursing practice and process. It supposes that for individuals to respond well to changes in the surrounding, they have to adapt. Such adaptation depends on the stimulus the person is exposed to and his/ her extent of adaptation (Smith 2013). The individual also has four adaptation means, namely; physiologic necessities, self-notion, role purpose as well as interdependence. In conclusion, RAM is still the best fit for the nursing practice because it gives practical suggestions concerning the nursing practice and process. It suggests that all through the nursing process, every nurse, and all healthcare professionals should make adaptations to the nursing care plan. All this is done on the basis of the patient’s health

Local History Museum and Tourist Office, Kepsey, New South Wales by Essay

Local History Museum and Tourist Office, Kepsey, New South Wales by Glenn Murcutt - Essay Example While living in Greek Island, Murcutt discovered how simple this architecture was with regard to rationale and inevitability. He was fascinated by how the whole procedure employed a limited number of materials that created a poetic architecture when understood. His profound understanding of the place and the simplicity involved created an influenced his search for suitable architecture in Australia. In 1965, Mercut returned to Australia and secured employment with Ancher Mortlock Murray, a doyen of Sydney architects, and Wolley. While here, Mercutt claims to have been influenced more by Ancher first as an architect then as a mentor in life. In 1969, he went ahead to set up an independent practice for which he worked as a sole operator in the later days. Glenn Murcutt is known as a country person. Among his significant preoccupations as an architect is the connection of his building to the nature, landscape and the bush. According to Murcutt, a building works as a filter between eleme nts and man. Among the major works is the Local History Museum and Tourist Office, Kepsey, in the New South Wales. This work features Macleay valley history before and even after the arrival of white settlers. It includes the pioneer cottage that is furnished using items collected from local communities to depict the native’s history. Here, the items displayed include bootmaking, aboriginal history, timber industry, natural history, military history, dairy history, historical vehicles, shipping, local country music, ceramics and glassware, and negative photography collection. Local History Museum and Tourist Office, Kepsey, New South Wales was constructed to meet the Meclay historical society need of a house that will store artifacts and contents of local history. The need to create a generally controlled environment to suit safe storage of the clothing,

Little Red Riding Hood Essay Example for Free

Little Red Riding Hood Essay Little Red Riding Hood by Charles Perrault is a story every child learns that is about a young girl with a red riding hood who goes into the woods to deliver some food to her very ill grandmother and in her journey she encounters a wolf who in the end wants to trick her into believing he is her grandmother. However children only enjoy a simple fairy tale for the fact of being imaginary, as when we were children we never sensed a double meaning to this story. In Charles Perrault version of this popular tale he adds a moral to this tale which is â€Å"Children, especially attractive well bred, young ladies, should never talk to strangers, for if they should do so, they may well provide dinner for wolf. I say â€Å"wolf,† but there are various types of wolves. There are also those who are charming, quiet, polite, unassuming, complacent, and sweet, who pursue young women at home and in the streets. And unfortunately, it is these gentle wolves who are the most dangerous ones of all† (Perrault). With this moral at the end of the story we can realize how he is using a gender based opinion by how he is directly stating young girls as defenseless and only assuming girls to be a target. When he mentions children he states rapidly the term â€Å"young ladies†, not realizing also that young males are also a target for predators. This story provides an incentive of paranoia for a child with his words of describing a wolf terrorizes the idea of speaking to a stranger which makes it seem he is describing a male. Even if his intentions are to raise awareness on the dangers that are out there this purpose fails since he makes the mistake of not alerting the audience of both genders, only referring to a specific one. I refer to children because he relates them with young women, the similarity he sees between them is of defenseless, naive and vulnerable in every way. The male however represents a wolf and it is easy to figure out once you see how Charles Perrault refers to women being the weaker gender. Needless to say stories sometimes withhold more meaning than mere words; the context of each story is what holds the real purpose of the writer’s words. That is why in this version Little Red Riding Hood is portrayed as a helpless young girl in need of protection. This story is very symbolical because the author feels the need to depict how vulnerable red riding hood was when in his story he wrote â€Å"Little Red Riding Hood took off her clothes and got into bed† (Perrault). We can also realize how graphic the scene gets after this when they confront each other in the bed and finally he ends up eating her up. Notice how in the end the author lets the wolf have his way and neither the grandmother or red riding hood made it alive. The story had no happy ending like every traditional tale did. Just think how can we have freedom when we are confining ourselves and others to have stereotypes that don’t allow us to think freely since it narrows our mindset to one thing? We can’t. It affects our young society to live with these stereotypes that limit their potential; a girl could grow up thinking she should aspire to only be a housewife and not anything else. I personally have been affected by these stereotypes because they still exist to this day. Sometimes I feel like my presence doesn’t make as much as an impact as a man would in the business world. Not only did this not end happily ever after, the main characters died and left the readers with a negative thought. The main audiences for this story are children and the plot ends a bit too harsh, we could agree that this isn’t really child appropriate. If we want to keep the children of our society innocent and teach them in a much healthier way not to trust strangers this story is not the way to do so. It encourages the thought of stereotypes and could give the wrong idea to what children should consider dangerous. The author describes the wolf as what we could call a sociopath. It is not a child’s duty to know everything since they are children and that is why parents should care for them to look out for their wellbeing. Furthermore it is not healthy to create so much doubt in a child since this could result in anxieties that can develop in a child’s mind creating traumas. Comparing a wolf to a stranger is not the best way to teach a child to not trust strangers and in addition to this; strangers are not always the bad guys giving the fact that most child abuse happens among those who aren’t strangers. Let’s teach our children regardless of race to be alert of any signs that they should consider dangerous strangers or not. In addition women should be respected by not being compared to children since this belittles them as a person. Women and men are created equal so it isn’t right to underestimate either gender because this can affect the person’s outlook on life in the long run.

Martin Luther King Jr :: Racism Blacks America

Martin Luther King Jr Nearly three centuries ago, African slaves were brought to the New World and put into slavery. They were treated more cruelly in the United States than in any other country that had ever practiced slavery, and ever since its prohibition African-Americans have fought oppression. Martin Luther King Jr., would aid immensely in this fight. He was born in Atlanta Georgia in 1929. His father, Martin Luther King Sr. Was a Baptist minister and also preached for civil rights. By the time he was 17 he had decided to follow his fathers footsteps, so he himself was ordained as a minister. After his graduation from the Crozer Theological Seminary, when he began postgraduate work at Boston University, he studied the works of Indian nationalist Mohandas Gandhi, from whom he derived his own philosophy of nonviolent protest. He moved to Alabama to become pastor for a Baptist church. Just after he received his Ph.D. in 1955, King was asked to lead a bus boycott in Montgomery. It had been formed after Rosa Parks was arrested for refusing to give her seat to a white passenger. Throughout the 381 days which the boycott lasted, he was arrested and jailed, repeatedly threatened, and his home was bombed. The boycott ended later that year when the Supreme Court outlawed segregation in public transportation. This was his first victory and alone made Dr. King a highly respected leader. When he went to India in 1959, he studied Gandhi's principle of "Satyagraha" or nonviolent persuasion, which he planned to use for his social protests. In the following year he decided to move back to Atlanta to become copastor with his father. In 1963 he was back in Birmingham, Alabama, where he led a massive civil rights campaign, organizing drives for black voter registration, desegregation, and better education throughout the South. During that time he led the unforgettable March on Washington where he delivered his famous "I Have a Dream" speech to millions of viewers across the nation. The next year he was awarded the Nobel Peace Prize. He went on to launching his first major northern campaign in Chicago. Black Baptists were there opposing him, and a mob of club carrying Ku Klux Klan members and Neo-Nazis met his marchers. With all that he had said and done, on April 3, 1983 he said "I have been to the mountain top and seen the promise land." This was the day prior to his demise. Sadly, the following day he was shot to death in Memphis Tennessee. Nearly 500,000 of his loyal admirers attended his funeral.